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  • 5 Personal Brands with Great Facebook Pages

    Today, Facebook has more than 500 million active users globally, with half of its users logging into the site every day. Are you leveraging Facebook as a personal branding tool?

    Making the most of face time

    There are two ways you can use Facebook for personal use: create an account or create a page. While an account is a great tool for personal networking, a page is an amazing personal branding tool to connect with fans and clients on a professional level.

    Samir Balwani wrote in his Mashable article, “5 Elements of a Successful Facebook Fan Page,” that successful fan pages include the following elements:

    1. Networking with other platforms: Successful pages include links back to their other websites and social networking profiles.
    2. Creating a resource: Offering your fans great information and resources makes them more interested in following your brand.
    3. Creating contests that include participation: Giving people a reason to “like” your page often increases the following tremendously.
    4. Empowering pre-existing pages: Encouraging and rewarding fans who have dedicated time to your Facebook presence adds more value than shutting down their “unofficial” page.
    5. Targeting the proper demographic: Although more and more people join Facebook every day, there are still a few demographics that aren’t as engaged as others. Deciding if Facebook is the right platform for your brand is an important step in creating a successful presence.

    Each of the following people, whether they are a celebrity, author, athlete, or social media guru, use their Facebook fan page to further their personal brand and interact directly with their fans.

    1. Mark Zuckerberg: As the founder of Facebook, Zuckerberg understands how to leverage his fan page in numerous ways. He updates his page with interesting Facebook goings-on, photos, and recent articles he’s written. He also shares extras with his fans that you would not be able to see otherwise (such as a video with bloopers on the end).

    2. LeBron James: Although it’s apparent that James does not update his own fan page, his page obviously shares things that the fans want to see, with each photo uploaded or status update receiving hundreds – or even thousands – of comments and “likes.” Interestingly, his fan page also has a lot of interaction on the “Discussion Board” tab, which often goes unused. He does a good job at linking back to his Twitter account and personal webpage through an amazing-looking landing page.

    3. Lady Gaga: When heading to Lady Gaga’s fan page, the first tab you land on is a list of her music videos. This shows that she clearly understands what her fans want to see and is creating a resource for them to come back to. She also has tabs for her store and newsletter—a great way to expose her Facebook fans to things they might only find through her site. Her status updates appear as if she’s talking directly to her fans, which helps give her page a personal touch that many seem to lack.

    4. Keith Ferrazzi: I like that one of the first things you see on Keith’s page is his small biography box under his picture, talking directly to the fan:

    “Hey everyone, I have a blog! Come visit us! And make sure to comment often. My Facebook community has the most insightful comments. BE GENEROUS and share them with the world. Look forward to the conversation!”

    He also includes a tab for his blog, numerous photo uploads (directly from his phone) and links to his other websites and profiles.

    5. Mari Smith: Mari’s fan page is often shown as an example on Social Media Examiner—and it’s clear why. She has a great landing tab which includes her latest tweet, latest blog posts, a video, Flickr photostream, a personal message and a call to action to “like” the page. Her Wall is packed full of fans asking questions and receiving answers about social media – either from Mari herself or from other fans who have some knowledge of the tools. Her profile picture explains her brand perfectly and concisely. She’s created a resource for people with social media questions and has a tab with resources that fans can visit.

    What other people with great brands on Facebook would you add?


    Heather R. Huhman is a career expert and founder & president of Come Recommended, a career and workplace education and consulting firm specializing in young professionals. She is also the author of #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), national entry-level careers columnist for Examiner.com and blogs about career advice at HeatherHuhman.com.


    Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies. She is also the instructor of Find Me A Job: How To Score A Job Before Your Friends, author of Lies, Damned Lies & Internships (2011) and #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets.

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    13 comments on “5 Personal Brands with Great Facebook Pages
    1. avatar
      Jason Murphy says:

      Are these really examples of personal brands? These people all have enormous celebrity persona and endorsements to leverage.

      I guess I was looking for some “real world” examples.

    2. avatar
      Caryn says:

      I was thinking the same thing as Jason. I’d like to see some real smaller companies with great Facebook pages.

    3. avatar
      Tye Bearden says:

      I really like your post, nice work.


    4. avatar

      I completely agree with Jason Murphy, I don’t think it’s very impressive that celebrities leverage their fame on facebook. I think it’s much more impressive when someone with “value” has something to bring to the table. Lastly, I find it personally offensive when someone like Lebron James hires someone to update his facebook. It shows a complete lack of authenticity.

      • avatar
        Mari Smith says:

        I tend to agree with you, Daniel – having ghost writers on social media just doesn’t feel right at all. We are savvy and can tell if the person is genuinely updating themselves or not.

    5. avatar

      This is perfect, I have a plan to move away from linking to my personal page, and towards a FB Fan page, when I get the requisite traffic/twitter followers, and this the is the perfect blueprint for doing that. Thanks!!

    6. avatar
      Bob Clark says:

      I think this is a good approach – having an fan page versus trying to express business on a personal page. makes sense – any tips/ examples of regular folks as to when it is appropriate to do this – do you need a certain number of followers. thanks

    7. avatar
      Suzzette says:

      I would add Rajon Rondo of the Boston Celtics. He is very personable, has diversified posts, and gets lots of interaction from his fans

    8. avatar
      Phil Mershon says:

      Great job! I would say that Mari Smith is in a different category than the others, in that she is a solopreneur and does most, if not all, of her Facebook work. Of course that is her business, but what she does is possible for any small business!

      • avatar
        Mari Smith says:

        Phil, you rock!! Thanks heaps for your kind comment here. Some days I wish there were more hours in the day – doing all the engagement yourself isn’t terribly scalable. Lol. 😉 Before long, I’ll be adding a team member to help with moderation, though the tricky part is I never delegate my voice so it’s important to me whoever is speaking always identifies themselves. That is certainly doable for other small businesses/personal brands too!

    9. avatar
      Jody says:

      Check out facebook.com/twigthefairy. She blows these people out of the water.

    10. avatar
      Mari Smith says:

      Thank you so much for your kind words, Heather. I’m honored to be in such good company. LOL! 😉 One of my own favorite personal brand pages is that of Vin Diesel – he has an exceptional style, very warm, personable and really lets people in by sharing about his life, his mom, etc. He’s had one of the most popular fan pages for some time.

      Btw, I’m a big fan of Dan’s work! 🙂

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    1. […] out this post with five examples of personal brand fan pages – quite the lineup with Mark Zuckerberg himself, Lady GaGa. and yours […]

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