• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • 50+ Tips to Brand Yourself Online

    Once you’ve designed your personal brand and have a personal brand name, use this handy list of suggestions to implement your personal branding strategy.

    General purpose

    • Show your expertise as much as possible.
    • Publicize your brand-related successes and achievements.
    • Make yourself easy to contact for thoughts and questions via email, Twitter, Skype, internet messaging, etc.
    • Help other people in your industry such as bloggers, Twitterers, colleagues, advice seekers, etc.
    • Give people a reason to talk about you in a positive way that also matches your brand.
    • Follow other people in your industry and anyone else who can teach you how to spread your message.
    • Create and apply personal design guidelines that will share the values of your brand and are reusable online and offline.
    • Keep in mind that where you interact online also conveys messages about you, and then stick to the websites and communities that will help most in reaching your goals.


    • Choose an appropriate avatar.
    • Consider using a personal logo.
    • Join brand-related communities on social media (such as LinkedIn Groups), in discussion forums, newsgroups and mailing lists.
    • Be helpful by sharing links and resources that you know people will enjoy.

    Kinds of websites you could create

    • An ‘ask an expert’ website to answer questions about your profession or area of expertise.
    • Discussion forum about your industry that you would moderate and participate in.
    • Wiki about your industry
    • A social media resume
    • A personally-branded version of a free online tool that your audience will find useful.
    • Personal blog



    • Register your own name as a domain name. If not available, use your personal brand name or some variation that won’t confuse people and will still reinforce your brand.
    • Syndicate your blog in brand-related sites and networks.
    • List your blog in pertinent website, blog and RSS directories.
    • Exchange blogroll placements with industry bloggers.

    Places to put your personal brand information

    • Email signature
    • Forum signature
    • Website personal profiles (like Ning’s) that allow you to fill in a short bio and list your website or blog.
    • Software-based personal profiles, like Skype’s.
    • The name field in blog comments forms should mention your personal brand name.
    • The website field in blog comments forms should point at the website that best brands you, whether your blog, social media resume, LinkedIn profile, or anything else.

    Social media

    • Considering the time investment involved, be selective in choosing the right social media for you, and then complete your personal profiles with your branding messages.
    • Use Twitter or other micro-blogging services to network, ask and answer questions, share and learn.
    • Create a social bookmarking account (e.g. on del.icio.us) specifically for articles related to your profession or interest, and then encourage people to help you find related arti cles.
    • Arrange to have bios posted about yourself on Wikipedia, Knol, Squidoo and other user-generated media.
    • Launch a Facebook Page about your industry niche.
    • Tie together everything in a dedicated FriendFeed profile that allows people to follow your online activities from one source.2668199751_6130ca62e8

    Personal brand-reinforcing content

    • Produce your own podcasts (audio or video).
    • Dedicated video channels for you on sites like YouTube.
    • Launch an online initiative related to your profession.
    • Participate in other online initiatives to get noticed.
    • Put out press releases when you have a newsworthy accomplishment to share.
    • Write op-ed articles for mainstream media.
    • Start a newsletter about your field of expertise.
    • Conduct (free?) webinars about up and coming topics.
    • Create your own products.
    • Grow an affiliate network to promote your products, which means they’re also promoting you.
    • Likewise, promote products that you can recommend honestly and whose buyers will appreciate you bringing it to their attention.
    • Leave insightful comments on related blogs.
    • Have online chats or Q&A sessions about brand-related topics.1635284948_d230029508
    • Guest post on pertinent blogs.
    • Interview industry celebrities, trendsetters and other people of interest.
    • Be one of those people of interest and get interviewed on related topics.
    • Post presentations you’ve given on topic, such as by publishing them on your LinkedIn profile and blog.
    • Write an eBook.
    • Release free reports about latest events in your industry and your predictions for the future.

    Next week, I’ll bring you a similar list of ways to brand yourself offline.

    Off topic: Monica O’Brien’s article How to Show Resilience in a Crisis resonated with me as one of those reminders of how we need to keep life in perspective at all times. The reason I’ve been away from you these past few weeks was the unexpected passing of my father in mid-February and the subsequent birth of my second son (and 4th child) one week later. For a religious Jew like myself, work isn’t permitted until the first stage of mourning ends after the seven days of shiva post-funeral. Trans-Atlantic journeys, flight delays and a return to a household in full preparation for a circumcision and related rituals meant that I was offline for a larger chunk of time than expected.

    It feels good to be back.


    Jacob Share, a job search expert, is the creator of JobMob, one of the biggest blogs in the world about finding jobs. Follow him on Twitter for job search tips and humor.


    Jacob Share is the founder and SVP of Share Select Media, a company focused on empowering quality bloggers and blogs such as Group Writing Projects, The Original Home of Group Writing Projects. His JobMob blog has attracted over a million page views last year alone. He grew up between Canada, France and Israel where he had his first Internet experience in 1994 and was hooked. Since then he’s enjoyed playing a part in growing the Web as a manager-developer and project manager at Amazon.com and other e-commerce companies before starting up his own venture.

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    44 comments on “50+ Tips to Brand Yourself Online
    1. avatar

      I enjoyed these tips very much. I’d like to know more about how to actually develop a brand. Do’s and Don’t’s ,etc. I feel like I am going in different directions with my branding and want to know how to refine and be more target specific.

      • avatar
        Angela Hill says:

        The first step to developing a brand is to think about who you are and who you want to be, how do you want to be perceived and are your efforts/image/communication in alignment with those objectives, if yes you’re doing great. If no, that’s ok, just go back to the beginning.

        As for target specific, remember any branding tactics need to be aligned with branding analysis and strategies – if you’re just trying the “spaghetti method” and throwing stuff out there to see what sticks, you could be spending your time on highly inefficient efforts. Use your personality attributes as a way of measuring if your branding efforts are effective or not. Good luck!

    2. avatar

      These are great tips for developing one’s own personal brand on the web. Thanks for sharing!

    3. avatar
      Jacob Share says:

      Start by deciding which goals you would like to achieve with your personal brand. Next, design your personal brand, which at the simplest means writing out what your brand should be. Finally, every time you take action, ask yourself if that action matches your personal brand and furthers your brand goals. Tweak and repeat until you achieve your goals or decide to change direction.

    4. avatar

      I would also add for Carla: What is your vision and your mission? Do you have a determined set of core values for your self personally and professionally? Understanding who you are and who you want to be at the core will allow you to properly brand and market yourself. Goals and branding are great but would be useless without fundamental understanding of you first.

    5. avatar

      Thanks Dan. This list is a great place to spend a few hours thinking about how one can impliment those ideas. You have given me lots to think about.

    6. avatar

      Great post. I’ve just started my initiatives for developing my personal brand. This blog is practically a getting started field manual. I look forward to implementing some of your tips and following your blog. Thanks for the most helpful post!

    7. avatar

      It’s also very important to think about personal branding v company branding.

      For example, whilst this site is about personal branding, if you are part of a company then you need to think about the image and brand that you are creating alongside the image and brand that your company already has in place.

      Do you want them to complement each other?

      Is it ok to be different?

      Just little things that make a big difference

      Sean McPheat
      The Sales Jedi

    8. avatar

      A truly excellent article that will help all those considering what they need to do next with their business.

    9. avatar
      Dan Schawbel says:

      What a comeback from Jacob. These are are really valuable to everyone who wants to take their career seriously!

    10. avatar
      Beverly Macy says:

      Welcome back, Jacob! Great post – will pass this on to my Social Media Marketing students.

    11. avatar

      As much as useful content you post , better will be you or your brand reputation.

    12. avatar
      Gabriella says:

      Great stuff… My question is what if you are branding for print? That usually has a different flavor. I firmly believe regardless of your marketing/branding vision it should be colorful and have a pulse (yours) the mission is always Black & White. Basically it works in all aspects of marketing sometimes you use one tool more than another. But well thought out tips thanks.

    13. avatar
      Pete Kistler says:


      I’m always a fan of your posts. Top-notch list – not just of tactics, but tactics you can immediately execute. Love it!

      – Pete Kistler
      CEO, Brand-Yourself.com, LLC

    14. avatar
      Linda says:

      I suppose it’s just a case of ”blowing your own trumpet’ really’. And blowing it loudly!

    15. avatar

      Great set of tips. One I would add is to include SEO as showing up in search and being synonymous with a phrase would be important to online branding as well.

    16. avatar

      What a brilliant, comprehensive, all-in-one list. Thank you for sharing!

    17. avatar
      Rosey Dow says:

      Wow, this is comprehensive enough to be an entire course. Thanks!

    18. avatar

      Fabulous article! Im just starting the branding process and the information here is succinct and valuable

    19. avatar
      Anne Ku says:

      Thanks for this! I will refer to this when I give a guest lecture tomorrow in the Netherlands.

    20. avatar

      Thank you for the great tips. Branding is crucial in surviving online.

    21. avatar
      Andrew Bowen says:

      Very good article. I really like the idea of branding your own free personal online tool – that’s a great tip.

    22. avatar
      buy atripla says:

      Took me moment to look at all of the commentary, but I in actuality loved the editorial. It proved being actually cooperative to me and I am optimistic to every one the commenters here! It’s in general good when you be able to not just be informed, but in adding entertained! I am helpful you had enjoyable writing this write-up.

    23. avatar
      Dennis says:

      Great post, to be honest, each appoach is not so easy to do but I’m going to have a try on these way.

    24. avatar

      Personal branding is critical to one’s survival, if all one is doing is building the brand of the company and it folds then what. People do business with people but not just anyone at least for very long. So establishing your own personal brand should be a priority.

    25. avatar

      Excellent post! Branding is key to success as an “expert”!

      • avatar
        Naveen says:

        Great article. It has allowed me to understand personal branding a lot. I need some insight into it..thank you!

    26. avatar

      GREAT article, Jacob! These are all excellent ways of establishing yourself as an expert in your field and branding yourself. The important thing to note here is that the branding image/message must be consistent amongst all ways or the mixed messages might confuse your readers and lower your credibility altogether. I can speak from experience because I am both an entrepreneur helping other artists market themselves online, but I am also an artist myself (singer/songwriter). Promoting both of these ‘roles’ at the same time definitely did not have the same response in comparison to me just focusing on one – the latter caters to one specific niche market, resulting in more followers/fans/clients. Thanks again for this!

    27. avatar
      Tracy says:

      Hi Jacob, I just wanted to comment on what an awesome blog you have. Keep you the great work!

    28. avatar

      Great Article, i must say. So many points are summed up in such a beautiful crisp post.

    29. avatar
      Abaya says:

      Excellent informative article. “Personal brand-reinforcing content” section is new for me. I must apply this rule. Thank you once again for extremely helpful advice.

    30. avatar

      Hi Jacob I see no where to trackback to your article, but I have linked you onto a blog I wrote You can see your link here http://bit.ly/IHTNyD.

      Thanks Take Care Sandy.
      Sandy Metcalf
      Authority Marketing Consultant.
      Attraction Marketing Coach.

    31. avatar
      Gayle says:

      This is a brilliant article! Lots of great pointers.

    32. avatar
      Gabriele says:

      very good article, especially the part on social media! however i would like to add that so many people rush into creating a personal brand without first knowing who they are and what they can offer. i know this as one of the clients my company represents holds a workshop on personal branding that teaches how to discover yourself and create your personal brand.
      if you guys are interested here are the links:

    33. avatar
      Sue morris says:

      Nice read….I am new to blogging and trying to figure out my brand. I know I
      I need to brand myself but still working on that. Thanks for the great info.

    34. avatar
      Philip says:

      It’s great to see that many of the tips that you wrote back in 2009 are still relevant today. I especially liked the section with the types of content you need to reinforce your personal brand. Thanks for the info!

    35. avatar
      Ray Tapajna says:

      As a completely free courtesy, our Tapsearch.Com has unlimited free services to let the world know who you are and what you do. Includes the best in free search engine, auto-directory, back links and pinging services plus a free message board where one post will be automatically on more than 100 pages within the Tapsearch Com World network. See http://tapsearch.com

    36. avatar

      Great tips! Now time to apply :)

    37. avatar
      Ray Tapajna says:

      Here are unlimited ways and tools to promote who you are and what you do. See also http://tapsearch.com/arklinefreebies and scroll through all the pages for unlimited free services

    38. avatar
      Ray Tapajna says:

      As a total free courtesy of our Ray Tapajna Info Net sites, enjoy unlimited free services and tools to promote yourself, your business and your webpages – Also scroll through http://tapsearch.com/arklinefreebies

    39. avatar
      Ray Tapajna says:

      This looks like an excellent way to brand yourself and your advocacy. It also is a great way for exposure in the work world. It makes a branded.me site free in just a few minutes with information taken from your linkedin com account. See https://branded.me/?r=ray-tapajna or http://ray-tapajna.branded.me

    40. avatar
      Chien Ju says:

      This article could be guidelines for people struggling promote themselves online. I’m especially interested in the point of blogging. It’s extremely helpful for me when I established my blog. Thanks for your post. I’m looking forward to getting your advice someday if it’s possible.

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