Social Media Personal Branding for Real Estate Agents

  • 1 min read

shutterstock_171921827Social marketing for real estate agents is a must in today’s world. But if you plan on using social media as part of your realtor marketing plan, there are a few things that you must know, first. Here, we will tell you about the ins and outs of social marketing. With just a bit of work, social marketing can put you in touch with a much larger clientele than you already serve.

The heavy lifting is that you must be able to ascertain and communicate what makes you so unique?  Why if I have a plethora of Real Estate Agents to choose from should I choose you?  What do you deliver that’s uniquely you?

Help our brand stand out by knowing this and knowing how you benefit people by knowing:

  • What their worries and concerns are?
  • What frustrates them?
  • What do they hear from others when they are thinking of buying or selling a house?
  • What problems or concerns do they have?
  • What kind of discussions or questions are they asking friends?
  • What excites them?

Things You Should Do

Here are a few things that you should do when using social marketing for real estate agents in your area:

  • Connect with clientele by interacting with them regularly;
  • Be sure to answer any and all customer interaction quickly, especially if it is negative;
  • Provide those who have liked your page or friended you with interesting, helpful informative content. This can be in the shape of videos, blogs posts, articles, pictures, and morel
  • Think about putting your new listings, along with new pictures, up on a regular basis;
  • Let clients know that they can contact you through social media outlets.

Don’ts

There are also a few things that you should not do if using social media for realtors. Firstly, never use a tone that is anything but professional. You will also want to be careful about grammar and punctuation. Do not overuse things like hashtags in your posts. If you have personal social media accounts, keep them separate from your work accounts. Do not ignore customers when they try to interact with you. Doing this is a surefire way to make them dissatisfied with their interaction. Dissatisfied customers may seek real estate services elsewhere. Try to publish your content directly to the page, too, instead of using an app.

Getting the Most Out of Social Media for Realtors

Realtor marketing can be complicated, whether online, in print, or face-to-face. But with just a bit of focused time investment, this sort of marketing is great for targeting your local area and potential clients. Be sure to link your social media presence with your current webpage. If you are unsure about how to go about marketing with social media, feel free to consult a professional. Lots of professional services can help with online marketing of all kinds. Seeking this sort of advice is quick, easy, and can help you get the most out of online marketing.

Picture of Maria Elena Duron

Maria Elena Duron

Maria Elena Duron, is managing editor of the Personal Branding Blog, CEO (chief engagement officer) of buzz2bucks– a word of mouth marketing firm, and a professional speaker and trainer on developing social networks that work. She provides workshops, webinars, seminars and direct services that help create conversation, connection, credibility, community and commerce around your brand.  Maria Duron is founder and moderator of #brandchat- a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.

TRENDING AROUND THE WEB

I’m about to have my second child on a date already circled on a calendar, and I’ve learned that knowing exactly when your life will change does almost nothing to prepare you for who you’ll be on the other side of it

I’m about to have my second child on a date already circled on a calendar, and I’ve learned that knowing exactly when your life will change does almost nothing to prepare you for who you’ll be on the other side of it

The Vessel
The person who keeps a smooth, untroubled face through every hard moment often isn’t the steady one in the room — researchers keep finding that the people who routinely push their feelings down tend to feel a little less joy, hold on to a little more of the bad, and sit a quiet step apart from the people they love

The person who keeps a smooth, untroubled face through every hard moment often isn’t the steady one in the room — researchers keep finding that the people who routinely push their feelings down tend to feel a little less joy, hold on to a little more of the bad, and sit a quiet step apart from the people they love

The Vessel
8 ordinary objects from a boomer childhood that would mean nothing to a stranger and almost everything to the people who once held them

8 ordinary objects from a boomer childhood that would mean nothing to a stranger and almost everything to the people who once held them

The Blog Herald
The couples who stay together longest often aren’t the ones who never grew apart — they’re the ones who let each other become slightly different people every few years without taking it as a betrayal

The couples who stay together longest often aren’t the ones who never grew apart — they’re the ones who let each other become slightly different people every few years without taking it as a betrayal

The Vessel
This is the rare piece meant to be read by a parent and their grown child at the same time, because the thing each is most afraid to say is the thing the other is waiting to hear

This is the rare piece meant to be read by a parent and their grown child at the same time, because the thing each is most afraid to say is the thing the other is waiting to hear

The Blog Herald
We treat being alone with our own thoughts as the easiest thing in the world, but when researchers left people in a bare room with nothing to do but think, many found it so unpleasant that some chose to give themselves a small electric shock rather than sit quietly with their minds

We treat being alone with our own thoughts as the easiest thing in the world, but when researchers left people in a bare room with nothing to do but think, many found it so unpleasant that some chose to give themselves a small electric shock rather than sit quietly with their minds

The Vessel
Load more
CATEGORIES
Explore