The Art of Attracting Customers for Your Brand With Inbound Marketing Tactics
As a personal brand your website visitors mean potential sales and brand advocates. Inbound marketing is a well known technique that can help you build more visibility online.
A well executed marketing plan is not enough any more in order to build a strong presence. The fact is that both social media and the state …
Why Employer Branding is Important
Having a reputable employer brand is a must for an organization’s strategy because it has many non-visible benefits such as able to recruit better candidates, reduce hiring and marketing costs, and improve productivity. Therefore, for organizations, that are still in doubt about investing in employer branding, I’ve put together the below post so keep reading …
What’s Your Time Really Worth?
Originally published between 2007–2018. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Everyone wants to make more money, right?
The reasons why people want to make more money are as varied as the number of people on the planet.
The challenge is… How do you ensure you are …
Technology and Ethics In the Workplace
There are many positives of technology in the workplace and it definitely changed the way that we work. However, there are downsides of it too. Some employers violate basic human rights of their employees and are being unethical due to too much technology. There are many lawsuits on privacy rights and ethical behavior in the …
Small Hacks to Make Your Employees Happier and Improve Employee Retention Rate
Sometimes employees don’t feel engaged at work, leading to a less-than-positive work ethic and environment. That doesn’t mean employers should stream cat videos on a loop to keep workers alert, but engaged employees mean engaged customers.
According to a 2015 Gallup Poll, 32 percent of American employees feel engaged at work, while 50.8 percent of …
How to Set Up Your Twitter Brand Account the Right Way
Social media marketing is the best way to attract more leads and customers for your personal brand. People use their mobile phones as well as their computers to ask customer service questions, search for information, purchase services and products, and share with others what they have found. Twitter is still at the top of the …
Common Office Design Mistakes to Avoid
Most business owners don’t invest enough time and budget for their office designs. However, office design plays an important role in your employees’ productivity in addition to your brand image.
A badly designed office may create a negative atmosphere killing creativity, collaboration, and employee morale. It also affects your brand image in the eyes of …
How to Attract Only the Best Job Candidates
Need workers but not looking forward to combing through resumes from applicants who clearly didn’t read the job description? In a best-case scenario, an employer will recruit a talent pool of the most qualified candidates with a high aptitude and passion for the work.
Traditionally, that involves reviewing endless data and choosing, at best, 10 …
Why is Employee Recognition Important?
Every human being wants to be recognized and appreciated for the work they do because they like to see the reward of their efforts. However, managers often wait until the annual performance review day to give their feedbacks and show their recognitions. Managers shouldn’t wait only one day of the year to recognize their employees. …
How Branded Vehicles Can Boost Business
Any business, no matter how big or small depends on its marketing ability and advertising. You can have the greatest product, but it’s worthless if people do not know how to find your business. The necessity of brand recognition and expansion plays a major role in successful advertising.
The most successful marketing plans and strategies …