Category: Marketing

5 Tips for Boosting Your Marketing Efforts in The Back Half of 2021

5 Tips for Boosting Your Marketing Efforts in The Back Half of 2021

We are dealing with the pandemic’s economic ripple effects right now that have had real-world ramifications for small and midsize businesses and their marketing campaigns. Countless “temporary” business closures have become permanent and the enterprises that survived now step out into a world forever changed by the virus.

Pandemic-induced shifts in consumer behavior accelerated marketing …

corporate culture
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Corporate Cultural Responsibility

The pillars on which you build the foundation of your brand are truly important. Another essential consideration regarding that fact is some pillars are more complex than others. Culture is one of those sophisticated systems of support successful businesses employs to remain sustainable. As a result, here is another aspect of business culture that can …

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(En)Counter Culture

Whether you realize it or not, we are at a pivotal juncture in the marketing and advertising industry. This industry is one that is (and always has been) located at the point where information, entertainment, politics, technology, society & culture converge. The last four elements listed have become more prevalent since the turn of the …