Air India unveils bold new branding
Recently, Air India, the country’s most recognizable airline, made public its brand new logo, branding, and plane livery. Air India has collaborated with the brand transformation agency FutureBrand to reimagine its identity, positioning itself as a premium, inclusive, and accessible airline while still paying homage to the country’s rich …
BENlabs Wins Marketing Awards
The industry’s premier entertainment AI provider, BENlabs, has been honored for its innovative use of data in influential marketing efforts. BENlabs won both the ‘Best Use of Data’ and ‘Best Gaming Campaign’ awards at the 2023 Influencer Marketing Awards. Overwolf is an all-in-one platform for creators in the gaming industry, and these awards are a …
The Growing Importance of Sonic Branding in the World of Marketing
Brands are constantly seeking new ways to stand out and leave a lasting impression on consumers. One strategy that has gained significant traction in recent years is sonic branding. By incorporating strategic sound elements into their brand identity, companies can create a unique and memorable experience for their audience. In this article, we will explore …
A Case For Paid Ads On Influencer Channels
With spending on influencer marketing projected to reach $4.6 billion in the U.S. alone this year, and the total addressable market of the creator economy estimated to grow to nearly half a trillion dollars by 2027, it is evident that influencer marketing is here to stay.
While organic partnerships with influencers have gained traction in …
Threads App Unleashes the Future of Influencer Marketing: Prepare to Revolutionize Your Brand!
Platforms like Instagram have revolutionized the way we connect and engage with others, and now, a new app called Threads is set to take the influencer marketing world by storm. With over 150 million downloads within its first two weeks, the app has caught the attention of brands and marketers worldwide. In this article, we …
Could Influencers Be the Secret to Saving Hollywood?
The entertainment industry has undergone a significant transformation in recent years. With the advent of social media platforms like TikTok and Instagram, a new breed of celebrities has emerged: influencers. These online stars have amassed massive followings and have become powerful marketing tools for brands across various industries. Hollywood, in particular, has turned to influencers …
Influencer Dylan Mulvaney Slams Bud Light’s Inadequate Reaction to Transphobia
In the world of influencer marketing, brands often seek to collaborate with individuals who can help promote their products or services to a wide audience. However, the responsibility of a brand goes beyond mere promotion. They must also show support and stand by the influencers they hire, especially when faced with backlash or criticism. Unfortunately, …
Besides Social Media How Can You Promote a Local Business?
In today’s digital age, social media has become a powerful tool for promoting businesses. However, there are numerous other effective strategies you can employ to promote your local business and engage with potential customers. In this article, we’ll explore 7 impactful ways to boost your business’s visibility and growth. Let’s dive in!
Leaflet Advertising (Flyer…
Email Cadence Marketing: Striking a Balance Between Their Timing and Frequency
Even the most sophisticated of email campaigns will fail to fetch your business the desired results should you fail to get your email cadence right. What is email cadence? Simply put, it concerns itself with when you send your emails and how often you do- email timing and frequency. Your cadence is directly responsible for …
5 Email Campaigns to Run For Your Blog and Enhance Engagement
People say, “Blogging is a non-monetizable activity.” Well, that’s because you do not use it to its maximum potential. If used correctly, it can bring you engagement, new visitors, as well as money. However, you need to drive traffic to your blog and enhance its readership if you want it to make money. This is …