Personal Branding Blog – Dan Schawbel The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts.

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How Exposing Yourself Can Save Your Personal Brand

I recently attended an Internet conference here in Israel that included a session about online reputation management. One of the speakers in that session, my friend Shira Abel, discussed how to react in a branding crisis. Her advice was intended for companies, but as you’ll see, her main points are just [...]

Dealing with Dueling Personal Brands

Most people don’t know I have a full-time job in public relations, outside of all the career-related activities in which I’m involved. I went to school for public relations. All the jobs on my résumé are in public relations. Yet, I’m probably much better known in the career space.
Why is this and is it what [...]

You Can’t Get Anywhere Unless You Start

On the Web recently, I ran across the reminiscence of a senior citizen about his first job as a shelf stocker at a supermarket. “They told me I would get two weeks paid vacation,” he recalls. “I couldn’t wait to find out where they were going to send me. I wasn’t the brightest crayon in [...]

Controlling Your Google Results: The Art and Science of the Personal Press Release

Problem: Googling your name doesn’t accurately reflect who you are or what you do.
Solution: Issue a personal press release about a recent accomplishment or noteworthy event to fill Google results for your name with relevant, on-brand content.
1. Choose a topic
First, decide on a newsworthy event or accomplishment you will announce, such as:

Launching a new website
Receiving an award, [...]

Personal Branding Interview: Ryan Healy

Today, I spoke to Ryan Healy, who is the COO and Co-Founder of Brazen Careerist (A site that I partner with). Ryan, along with co-founders Penelope Trunk and Ryan Paugh, just launched their newest feature, Social Resumes. I filled mine out today, and I have to say that it’s a very interesting concept. [...]

Personal Brands: Have Unrealistic Expectations

I just plunked down a sizeable portion of my total net worth, investing it with someone I believe in. He’s a first time entrepreneur, except for being the helpful, handy neighbor boy while he was growing up.
Among his credentials is this: no one has ever handed him anything – he’s always earned his way. And, [...]

Setting Goals and Your Personal Brand

I recently spoke at Boston University’s 2010 PRSSA Regional Activity, PR Advanced: Brand Yourself. My presentation was titled, “8 Ways to Create & Maintain Your Personal Brand.” A lot of what I discussed I’ve written about on the Personal Branding Blog in some fashion or another. (I even encouraged everyone to subscribe!)
When I reached step 8 (create [...]

Personal Branding Interview: Glen Allsopp

Today, I spoke to Glen Allsopp, who built his first website at the age of 15. He currently blogs at ViperChill.com. In this interview, Glen talks about how he became successful at an early age, how he was able to leave a job that he wasn’t passionate about, his personal branding strategy, and more.
You’ve been [...]

Content Management Tips for Personal Branding

Content management doesn’t sound very exciting, but content management is not an option if you want to build your personal brand as a high-visibility subject area expert.
The following tips will help you create a content management system–an easy way to consistently plan, produce, and track your book and marketing content. Using a content management system [...]

Personal Branding Interview: Heather Huhman

Today, I spoke to Heather Huhman, who is the founder & president of Come Recommended, a contributor to this blog, and author of #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle. In this interview, Heather talks about the obstacle that most entry-level candidates face, what companies are looking for in candidates, some personal branding [...]

  • Dan Schawbel

    Dan Schawbel is the leading personal branding expert for Gen-Y. He is the bestselling author of Me 2.0, as well as the publisher of both the award winning Personal Branding Blog and Personal Branding Magazine.

    • "Personal branding force of nature" - Fast Company
    • "A leading voice in the area of personal branding" - BusinessWeek
    • "Gen-Y branding expert" - Entrepreneur
    • "Personal branding guru" - New York Times
    • "Internet guru that can make you rich" - Details Magazine

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