• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Create Your Personal Brand…then Be It!

    I just finished writing my third book and included a section on branding. Putting it together was eye-opening because it forced me to think about my personal brand. After all, in telling other creative professionals how to innovate and advance their brands, I thought about whether I was following my own advice.

    One thing I touched on were the components that make up a brand, mostly because it’s so hard to define a brand. It’s more than a logo or a website. It’s about emotion. It’s about loyalty.

    That’s why it matters not only what you produce along with your brand, such as blog posts and collateral to represent yourself—it matters what you say as well. Literally. It goes beyond what you exude in your marketing efforts to the everyday.

    Well, I want my clients to count on me for being straightforward in my business approach and in my writing. I think I’ve accomplished that one. Not only is my marketing collateral pretty succinct (I outline my business processes on my website so clients can get a feel for how I work), but I’m a pretty straightforward person to begin with. That carries over well for my brand because whether I’m doing a radio interview promoting my book, podcasting or simply talking to a prospect, it’s in my nature to be upfront.

    That’s what you have to design your brand around—your innate characteristics. That way, whether a prospect sees your prepared collateral or catches you off-guard (say on the phone or at an event), you are your brand. No matter how you deliver it!


    Kristen is a copywriter and author who enjoys what she does for a living. Kristen is also a Certified Professional Resume Writer. Kristen writes regularly for MediaBistro, SheKnows and FreelanceSwitch. She is a panelist on the biweekly, award-winning podcast FreelanceRadioKristen is the author of Ramen Noodles, Rent and Resumes: An After-College Guide to Life and her new book, It Takes More than Talent: Business Basics for the Creatively Inclined is due out in January 2013. She has been featured on NPR, CNN, MSNBC, and CareerBuilder; and also in the Boston Herald, the New Jersey Star-Ledger and in the Asbury Park Press.

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    One comment on “Create Your Personal Brand…then Be It!
    1. avatar

      It’s important to note that your innate characteristics are what you build your brand upon, but not necessarily the be-all and end-all of your brand. If you’re a blunt person, you want to make sure that comes across as straightforward rather than rude. If you’re obsessively organized, be sure to present that as detail-oriented rather than short-sighted. Basically, you want to take your characteristics and present them in the best possible light. Additionally, you want to build your brand to encompass growth and development, so leave room for improvement! Not only will no employer believe you are perfect, but they’ll also be unwilling to hire someone who doesn’t believe they have room to grow.

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