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  • How to Develop Your Personal Brand Through Logistics

    logistics1You’re going to need perspective to be successful in business. Not just your own perspective on how business operates, but for others to have a dialed in view of your capacity within that industry.

    Whether you’re developing a shipping company, construction firm, or other type of blue-collar establishment, you’ll need to learn the numbers — that’s where logistics come in. The transportation field is an easy trade to focus on since truck driving is such an in-demand profession right now. But, it is important to note that these tips are easily applicable to any professional.

    Branding yourself is an essential part of developing and expanding your horizon. It is the vehicle that drives opportunity. The more skilled you are with your statistical analysis of the company, the more you are viewed as a trustworthy person from the outside. That becomes your brand. And, obviously, everyone is looking to work with someone they can rely on for honest and relevant information. Understanding the market allows you to evaluate risk and reward at a more accurate clip than your competitors. Such knowledge is gathered through research and analytical examination.

    Let’s back up to the primary step though. You need to first select an industry to infiltrate before progressing. That’s where we’ll start.

    1. Use Your Experiences

    You’re good at something, now it’s time to use that skill to your advantage. You may not have realized at the time, but valuable knowledge was gained during your blue-collar summer jobs and early career endeavors. Take that understanding and apply it to a business plan.

    Gain the further training that you need and begin your journey. An important but often underrated aspect of exploring new business opportunities is the personal connection to your craft. Do something you love. If you map out a direction that you want both your personal and professional life to take, you’ll be more invested in furthering the attempt. And, by drawing on previous relationships and practices, you’re starting with a base of information that is invaluable in early proceedings.

    logistics22. Find a Niche and Get Started

    The first part of market analysis enters at this step of planning. Just as with utilizing prior experiences to your advantage, you’ll want to exploit industry openings for your benefit. Use your specialized talents, your interests, and the field’s openings to develop a successful career. Then, get started.

    If you’re looking to get established in the trucking trade, you’ll need to acquire a truck through a Nextran Mack Truck dealer; a shipping business will require a warehouse and packaging; and the proper tools are necessary for a construction company. Whatever your niche is, it will require preparation.

    3. Use the Numbers

    By now, you’re probably catching on that statistics is a major part of any field. And while many think that an entire analytical team is necessary to get a leg up on the competition, there are much easier ways to gain information. Researching industry info like economic indicators, country markets, and consumer product related statistics is all beneficial to establishing a thriving company. Plus, much of that material is simple to gather.

    The government, business magazines, and universities are all great resources for gaging your industry. Various studies and thorough examinations are readily made available by these organizations. Finding the information and applying it to your strategical outlook is perhaps the only work you’ll have to invest on the numbers front.

    Don’t be one of the many that are scared off by logistics when attaining and employing them is just a few clicks away. Once you have the material, relating it to your business is an easy way to capture and develop clientele.

    4. Make Your Mark

    This is your career. Go all out. You’ve developed the skills necessary to become successful and now it’s time to reap the rewards. Methodically vet future employees, gain the trust of potential patrons, and maintain a healthy work ethic to become an icon in the industry. Loads of market research, ample opportunity, and previous experiences are of no importance if you are unable to provide the reliability that people value.

    5. Maintain Momentum

    Congratulations! You’re recognized as a leading figure in your field. Now use that acknowledgment to further your pursuits. Don’t be afraid to display awards, customer testimonials, and press to boast about your quality work. People want to know that you’re a dependable and reputable source, so show them. Once you’ve used logistics, experiences, and good old elbow grease to build a prosperous business, sit back and enjoy the ride.

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    Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

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