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    How to use a logo to reinforce one’s personal branding

    I’ve always believed in the importance of a logo to reinforce my personal brand and that of my companies. If you go on my personal website, you’ll see my name as a logo, with distinct colors that match the rest of my website. That logo, the font and the colors are used on my website, …

    Posted in Personal Branding

    Key Subjects of Study for Entrepreneurs

    When you’re building your own business, it’s easy to get caught up in all the day-to-day activities involved in entrepreneurship, from everyday sales and customer service tasks through to product design, admin and more.

    However, you shouldn’t forget to keep learning, too. The top business leaders around the world are those with a growth mindset …

    Posted in Personal Branding

    Jeffrey Pfeffer: Why Employers Should Care About The Health Of Their Employees

    I spoke to Jeffrey Pfeffer, author of Dying for a Paycheck: How Modern Management Harms Employee Health and Company Performance—and What We Can Do About It, about why he wrote the book, the employee burnout crisis, the importance of corporate wellness programs, what we can learn from other countries about creating a better work environment, …

    Posted in Interview, Personal Branding

    Jeffrey Pfeffer On His New Book “Dying for a Paycheck”

    I spoke to Jeffrey Pfeffer, author of the new book, Dying for a Paycheck: How Modern Management Harms Employee Health and Company Performance—and What We Can Do About It. Pfeffer is the Thomas D. Dee II Professor of Organizational Behavior at the Stanford Graduate School of Business. He has authored or coauthored fourteen books and …

    Posted in Interview, Personal Branding

    Andrew Santella: Why We Procrastinate And What To Do About It

    I spoke to Andrew Santella, author of Soon: An Overdue History of Procrastination, from Leonardo and Darwin to You and Me, about why we procrastinate, how technology has made us procrastinate more, what he learned about the topic from his interviews, how leaders can prevent procrastination and his best career advice.

    Santella has written for …

    Posted in Interview

    Jim Kouzes, Deb Calvert & Barry Posner: How To Be A Better Salesperson

    better salesperson

    I spoke to Jim Kouzes, Deb Calvert and Barry Posner, co-authors of Stop Selling & Start Leading: How to Make Extraordinary Sales Happen, about why so many salespeople fail to connect with buyers, what they’ve learned about the buyer and seller relationship, how salespeople can become better leaders, and how salespeople can stay motivated despite …

    Posted in Interview, Personal Branding

    Skip Prichard: What He’s Learned From His Mistakes

    I spoke to Skip Prichard, author of The Book of Mistakes: 9 Secrets to Creating a Successful Future, about why he wrote the book, the biggest mistakes he’s made in his career, why we often feel empty despite thinking we have it all, how to realize your full potential and his best career advice.

    Prichard …

    Posted in Interview, Personal Branding

    Anya Kamenetz: The Biggest Challenge Facing Parents Is Technology

    Social Media Groups

    I spoke to Anya Kamenetz, author of The Art of Screen Time: How Your Family Can Balance Digital Media and Real Life, about why she wrote the book, what parents can do to create a happy place for their children, the most interesting findings from her research, how a child’s technology use impacts their life …

    Posted in Interview, Personal Branding

    Shawn Achor: Whey We Should Take Others On Our Journey To Success

    I spoke to Shawn Achor, author of Big Potential: How Transforming the Pursuit of Success Raises Our Achievement, Happiness, and Well-Being, about why he wrote the book, the connection between his last book and this one, how our potential is influenced by who we surround ourselves with, how to unlock your true potential, how different …

    Posted in Interview

    Todd Henry: How To Be The Leader That Creates Need

    I spoke to Todd Henry, author of Herding Tigers: Be the Leader That Creative People Need, about why creatives need a different kind of leader, how creatives can take on leadership roles, ways to manage creative differences, some of the interviews he did for the book and his best career advice.

    Henry teaches leaders and …

    Posted in Interview, Personal Branding
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