11 Qualities That Build Personal Magnetism

Me 2.0Personal Branding

Lack of charisma can be fatal. Jenny Holzer

I couldn’t agree more.

With all the talking about, writing about and discussion about personal branding, this personal magnetism or charisma is already inside of you and part of the DNA personality you were born with.

In Developmental Psychologist Jan Mercer’s article in Psychology Today: Temperament and Genetics, she confirms “biological factors determine the individual’s “temperament”, the group of personality characteristics that seem to be present in some form from early life onward and that make us consider people as having individualized personalities”.

So, if you want to be more fun, dynamic, social and memorable, then look inside and tap into and develop the qualities, capacity and potential  you already have.

Within seconds of meeting someone in person, you just know whether someone is interesting, annoying, funny, sharp or seemingly easy to get along with. First  impressions are usually gut impressions and are often right on. Not always but usually.

What attracts people to each other?
What are the qualities that establish the foundation for success and valuable professional relationships?

Our physical appearance and image  is unmistakable. Our style, grooming and presentation are important magnets for standing out and being remembered. The way we look and present ourselves makes an undeniable impression and statement, but ultimately we remember people because of their personality, energy and personal magnetism.

The study of Interpersonal Attraction and what  leads people to friendships or romantic relationships is a major area of research in social psychology related to how much we like, dislike, or hate someone. It can be viewed as a force acting between two people that tends to draw them together and resist their separation.  It is suggested that to determine attraction, the genetic personality combined with the situation must be taken into account.

Here are 11 qualities that can make us more memorable, trusted, respected and build our personal magnetism.

  • Kindness
  • Authenticity
  • Willingness
  • Relevance
  • Relatability
  • Optimistism
  • Humility
  • Responsibility
  • Humanity
  • Magnanamity
  • Humor
  • Levity

One more thing that is actually very important to developing personal magnetism is your ability to engage in chit chat and small talk!

“The next time someone asks you, “How’s it going?” or “What do you think of the weather?” don’t think of it as an imposition. See it as an opportunity to build and establish connections and to set the stage for potentially deeper relationships” says Andy Molinsky Associate Professor of Organizational Behavior at the Brandeis International Business School.

What qualities attract you professionally to others?


Deborah Shane is Top 100 Small Business Champion 2012, Career Author, branding/media strategist, writer and speaker. She hosts her Toolbox Blog and a popular weekly Business Radio Show that has over 205K downloads! She is a regular contributor to SmallBizTrends.com, Monster, Blogher, PersonalBrandingBlog.com, Forbes.com. Her book Career Transition-make the shift is #1 paperback and #2 kindle in Career Transition ona Amazon.com. Deborah delivers smart ideas and solutions, which make her a popular go-to resource for CNN, CBS, Fox and Forbes.