It is no secret personal branding is a constant job requiring updating, rejuvenating, fine-tuning, and renovation. However, it can be confusing as to why it needs so much work. There are many aspects that play into your brand, and they require you to work around the clock.
Richard Branson, entrepreneur and CEO & founder of Virgin Group, gives some important advice, “branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful” according to Jorgen Sundberg.
Here are some reasons why personal branding is a 24 hours a day, 7 days a week job:
Not only does it matter what you say, but what you do as well. While your personal brand may consist of blogs, social networks, and other various content online, it also matters what you do in-person. This includes: what you wear, how you talk, your personality, and your behavior. It is important for you to recognize no matter what you’re doing or saying, you are upholding your personal brand.
Your audience is always watching, and they’re the ones who matter. Many people believe personal branding is all about yourself, but realistically, it is all about your audience. These are the people you want to recognize you, whether it is for your career or something else. A personal brand is a promise, and your audience will watch to make sure you maintain it. This is why it is important to recognize how you are perceived, so you can be sure to always remain up-to-date with your image.
It is important to be consistent, yet flexible. While one of the hardest parts of personal branding is remaining consistent, it is equally as important to stay flexible. Times are always changing, so you don’t want to fall behind. Take the internet for example; so much has changed in the last 10 years. Many companies have had to adapt the way they market and advertise due to the Internet – it should be the same for your personal brand. Remember not to be too flexible though, because you don’t want someone to convince you to change your brand completely.