• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • 5 Ways Your Brand Can Advance Your Career

    Throughout your career, your brand will always be a valuable asset. When you maintain a professional brand, you’re more likely to be noticed by managers. They’ll see your strengths and offer you opportunities as a result.

    Here are five ways to advance your career with your brand:

    Go the extra mile. Your work is important. You should always do your job to expect the highest quality results. Managers will be pleased when you do your job well, but you’re not done there. Take the extra step to stand out by volunteering for more responsibilities. Do more than is asked of you, and eventually your managers will realize you can handle that promotion.

    Take advantage of networking opportunities. Whether you want to advance in your current company or a different one, networking is key. Look for opportunities to meet people in your ideal work location. Get introduced by your current manager or another mutual connection. Never waste these opportunities. You might not think you need them right now, but the people you meet might come in handy down the line.

    Dress to impress. There’s a common saying in the professional world: “Dress for the job you want, not the one you have.” If you want to advance in your career, it’s important to look the part. From your head to your toes, you need to look the part. Always maintain a professional appearance and people will take notice.

    Start blogging. Write about your industry. A blog is the perfect outlet to show that you know what’s going on in the world and you can tie it to your career. You can create your own site or write guest posts for someone else. Write about current events, industry trends, or things happening in your own life. Whatever the case, showcase your expertise within your writing.

    Maintain your online presence. Like with blogging, your online presence is another opportunity to show that you know what’s going on around you. You can share articles about industry trends, connect with other professionals, and more. Maintaining a professional image online is essential for advancing in your career.

    Heather R. Huhman is a career expert and founder & president ​of Come Recommended, a career and workplace education and consulting firm specializing in young professionals. She is also the author of#ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), national entry-level careers columnist forExaminer.com and blogs about career advice at HeatherHuhman.com.

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