Although most of us only ever see the front-end products of the iGaming industry, like any other business iGaming requires a team of accomplished individuals to be successful. Today, we thought we’d look at the different careers available within this industry to see how everything comes together to produce successful online casinos and bingo sites.
One of the most obvious careers in the iGaming industry is that of game designers, developers and producers, as without them there would be no games. Sites like 32Red which work with Microgaming software will expect developers to be versatile as they offer games with very different structures and levels of animation. For instance, 32Red’s 90 Ball bingo requires customisable tournaments, while the Thunderstruck slots is a complex multiplayer game. Designers will also need to have experience in both desktop and key mobile platforms – again 32Red also has a mobile casino with games which need to be adapted to smaller screens.
Games developers are often hired to join an already established team to create titles, maintain the game’s performance and ensure the games translate to different markets.
A crucial member of all iGaming teams is the mathematician because without them games like slots are unlikely to work well. Whilst games developers and designers do have an expert understanding of programming and coding, many brands choose to have a staff member with specific maths qualifications on board to ensure everything runs smoothly.
A mathematician will be responsible for creating mathematical models for games, tuning (usually by using Microsoft Excel), testing titles and analysing metrics as well as delivering feedback and solutions to management.
Speaking of management, what is a team without a leader? Though other members of the iGaming industry garner the precise knowledge that is needed to create a product, a project manager must oversee the entire assignment. They must be organised, proactive, highly motivated, experienced in all relevant software, great at problem-solving and able to present to large groups.
The project manager must also be able to create contingency plans for any possible situation to ensure the product is developed and finalised within time. Last but certainly not least, they must be able to lead a team in a productive yet personal manner.
Commercial Data Analyst
Moving away from the actual development of games, there are also plenty of careers available to individuals who don’t excel in programming and software. Casinos are constantly in need of commercial data analysts for example, who are able to provide statistics for areas like sports betting/sportsbooks. Sites like Genting Casino for instance will rely heavily on commercial sports data analysts as much of their content and success is based on viable odds.
More often than not, commercial data analysts also liaise with promotional teams to monitor progress and compile data for future promotions. These individuals must be highly numerate with a deep interest in statistics to be successful.
Like most businesses, iGaming companies require sales-driven marketing experts in order to flourish. A marketing manager usually must have practice leading a team before, as well as experience in affiliate, PPC, SEO and media buying management.
Marketing managers must also be able to communicate with all other departments within a company as well as key stakeholders to develop the best promotional strategies for the business. In iGaming, these promotional strategies usually cover far more than one platform as casinos like Pocket Fruity for example offer all of their games on mobile, tablet and desktop.
As one of the most senior jobs within the iGaming industry, capable country managers are highly sought after. These individuals are responsible for an entire region’s sales and success and must ensure that a company’ vision complies with local nuances. They must also manage strategies, budgets, communication, employees and internal stakeholders’ expectations.
Whilst established companies often advertise positions for a country manager, there are occasionally adverts placed by start-ups where individuals are expected to build their own office as well as a team.
As the UK online gambling market generates £3 billion in annual revenue, more opportunities are likely to emerge. Interestingly, most jobs are found in the north of the country, in cities like Birmingham, Newcastle and Leeds so you know where to go if you feel it is an industry you can make a mark in.