Do you find yourself in a market where fitting in is the norm making it difficult for you to stand out? Then this podcast is a must-listen.

I was honored to be asked by Annemarie Cross to join The Ambitious Entrepreneur podcast this month to share some insight in how to break away from the pack and ride to success with key personal branding strategies in any culture.

Using Japan as the backdrop, I explore

  • Tips on being a ‘solopreneur’ in another culture;
  • How to brand yourself across cultures using the ‘personal branding style dial”;
  • Key strategies that will help you start branding yourself cross-culturally today;
  • and much more!

Enjoy and share a comment below.


Peter Sterlacci is known as “Japan’s personal branding pioneer” and is one of only 15 Master level Certified Personal Branding Strategists in the world. He is introducing a leading global personal branding methodology to companies and careerists in Japan and adapting it for the Japanese culture. In a culture where fitting-in is the norm, his mission is to pioneer a ‘cultural shift’ by helping Japanese to stand out in a global environment. His background spans over 21 years in intercultural consulting, international outreach, and global communication coaching.