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    Personal Branding Across Cultures Blogathon

    Personal branding is now on the world stage. Initially a ‘western’ concept, it is fair to say that the need to brand oneself is a global phenomenon. Even in cultures where standing out is not the norm, we can see people embracing the value of identifying one’s uniqueness and proactively communicating this promise of value …

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    Posted in Career Development, Personal Branding

    A ‘Diary’ Culture and Blogging

    Japanese may have been slower at embracing social media platforms such as Facebook and LinkedIn, but they quickly jumped on board to blogging when it became popular back in 2002. Since then, Japanese has slightly edged out English in being the dominant language of the blogosphere. Pretty amazing considering that English speakers worldwide outnumber Japanese …

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    Posted in Personal Branding

    Grow Your Personal Brand by Coworking

    So you have decided to part ways with the 9 to 5 lifestyle and venture out on your own. You are now your own boss and living your dream of being an entrepreneur. You set up shop in your home and relish the fact that you can avoid the rush hour madness every morning.

    Ah, …

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    Posted in entrepreneurship, Networking, Personal Branding, Success Strategies

    3 Lessons in Branding from ‘Harajuku Girls’

    Gwen Stefani’s song ‘Harajuku Girls’ reminds me of a place in Japan where standing out is the norm, at least every Sunday!

    “Harajuku girls. I’m looking at you girls. You’re so original girls. You got the look that makes you stand out”

    Located in Tokyo, Harajuku is a place where every Sunday teens dress up …

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    Posted in Career Development, Personal Branding

    What Cycling Culture can Teach us About Personal Branding

    I am an avid cyclist and even my own personal branding work combines cycling imagery with branding strategy.

    I often say that being your brand is “just like riding a bike” – once you believe in your brand you are inspired to take action and train to become your brand. Like riding a bike, becoming …

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    Posted in Career Development, Personal Branding, Success Strategies

    3 Tips to Avoid Being a ‘Job Title Commodity’

    Picture this. You are at a networking event. Business cards in hand. Ready to make new contacts. How do you introduce yourself? What is your conversation starter? Like most people it’s probably this: “My name is… I’m a… (fill in the blank with your job title!)

    We often fall into the trap of identifying ourselves …

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    Posted in Brand Yourself As, Marketing, Personal Branding

    Debunking Personal Brand Cultural Myths: Part 4

    This is the final part of a 4-part series sharing ‘myths’ of personal branding. While these myths are typical within Japanese culture, they can easily be debunked in other cultures around the world as well. Make sure to also read about myth #1, “I have to give up my group identity,” myth #2, “Personal branding …

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    Posted in Career Development, Personal Branding, Success Strategies

    Debunking Personal Brand Cultural Myths: Part 3

    This is part 3 of a monthly series where I am sharing ‘myths’ of personal branding. While these myths are typical within Japanese culture, they can easily be debunked in other cultures around the world as well. Make sure to also read about myth #1, “I have to give up my group identity” and myth …

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    Posted in Personal Branding, Success Strategies

    Debunking Personal Brand Cultural Myths: Part 2

    This is part 2 of a monthly series where I am sharing ‘myths’ of personal branding. While these myths are typical within Japanese culture, they can easily be debunked in other cultures around the world as well. Make sure to also read about myth #1, “I have to give up my group identity.“

    Personal Branding…
    Read the Rest →
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    Posted in Personal Branding, Success Strategies

    Debunking Personal Brand Cultural Myths: Part 1

    Personal branding is relatively a new concept in many parts of the world. Many cultures feel it smacks of ‘western egoism’. As such, a big part of my job in Japan is to educate others about personal branding and the value it has for Japanese culture.

    If you ask Japanese if they have heard of …

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