Ask the Experts: What’s Your Favorite Personal Branding Tip?

Personal Branding

In this edition of the Personal Branding Experts’ roundtable, I asked every Personal Branding Blog contributor to share their favorite personal branding tip.

Roger C. Parker

Be consistent. Always be present. To achieve constant visibility, identify topics ahead of time, and – to eliminate deadline madness – try to work a week ahead of time.

Elinor Stutz

Develop your brand and build confidence and trust others have in you, your words, actions and deeds must all be in sync.  This also develops increased sales.

Ben Cathers

Personal branding isn’t about narrowing your skillset to one specific area, but instead it’s about clearly defining your value add to an organization. To get started, focus on a broad area you specialize in and go from there.

Nance Rosen

Think before you post. You have more than a million places to ruin your reputation. Always write from your brand promise – remember to deliver value and write in a voice that has a coherent and consistent tone so you compound impressions of your brand identity.

Wendy Brache

Specialize. You can’t be everything to everybody, and specializing makes your brand deep instead of broad. A General Practitioner earns $186,004 annually…a specialist earns $339,738 annually.

Mary van de Wiel

1) Wear the hat of Brand Provocateur,  2) Adopt a maverick mindset, 3) Be the Social CEO of your brand and then, 4) have total clarity about the value you bring to the table. (Recognize yourself so others can.) Sounds simple, right?!

Donna Dunning

Get to know yourself. You can’t brand something you are unfamiliar with. Take time to thoroughly assess your personality type, interests, values, skills, and lifestyle preferences. Understand your preferred approach to life and work so you can articulate who you are and what you have to offer.

Adriana Llames

In today’s market, having a powerful one-line brand statement, or what I refer to as your Unique Value Proposition (UVP) in my book “Career Sudoku”, is the single best personal branding tip any job seeker, networker or savvy business person can integrate. (hint: keep it under 15 words and 15 seconds)

Jacob Share

Blog. Centralize everything you do around a blog where you demonstrate to the world the full extent of your expertise. Impressing people in public, you will attract work offers, networking connections and loyal viewers whose evangelism will build your brand more than you ever could by yourself.


Jacob Share, a job search expert, is the creator of JobMob, one of the biggest blogs in the world about finding jobs. Follow him on Twitter for job search tips and humor.