Author: Adrianna Moore

Adrianna Moore is a personal branding expert who coaches individuals to craft compelling narratives and amplify their online presence. With a background in marketing and a keen eye for authenticity, Adrianna has guided countless professionals and entrepreneurs toward establishing impactful personal brands.
Performance Marketing
News

Booking.com: Branding and Performance Marketing

In the world of travel and hospitality, Booking.com has long been known for its performance-driven marketing strategies. However, in recent years, the travel giant has started to delve into brand building, recognizing the importance of striking a balance between brand awareness and performance marketing.

According to Natalie Wills, the Vice President of Brand at Booking.com, …

Brand Responses
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Big Brands Respond to Israel-Gaza War

The ongoing conflict between Israel and Gaza has created a highly charged geopolitical environment, putting pressure on business leaders and marketers. Since many multinational corporations have investments in Israel, they are working hard to ensure that their facilities there remain operational. Employees have different perspectives and values, so it’s important that they work together to …

Personal branding trends for 2022 — the year we more or less settled on the increased reality of remote employment. What else can we expect?
Personal Branding

Personal Branding: What is it, Examples & Strategies For 2023

What is Personal Branding

Personal branding is the practice of marketing and promoting oneself as a brand. It involves the conscious and strategic effort to create and maintain a specific image or reputation for an individual. Just as companies establish brands in the marketplace, individuals can do the same to distinguish themselves personally and professionally.…

Hotel Branding
News

Small Agency That’s Branding Large Hotels

In today’s competitive hospitality industry, luxury hotels strive to differentiate themselves and create a unique brand identity. One key player in this space is FerebeeLane, a small agency that specializes in branding luxurious hotels across the country. Through their expertise and strategic planning, they have helped numerous properties establish their presence and attract discerning guests. …

Apple Branding
NewsPersonal Branding

Branding Secrets From Apple

In today’s digital age, building a powerful personal brand has become essential for professionals and businesses alike. Apple, a leading technology company, has consistently demonstrated its expertise in creating a strong brand presence. By analyzing Apple’s annual product launch event, we can uncover valuable insights on how to build a personal brand that captivates and …