Drumstick Increases Awareness With Super Bowl Ad
Drumstick, the 96-year-old ice cream brand, is breaking new ground with its first-ever Super Bowl ad. Teaming up with creative agency Öpinionated, Drumstick is ready to make a splash during the Big Game. Despite being around long before the Super Bowl, Drumstick has managed to stay relevant and capture the attention of ice cream lovers …
The Biggest Brand Fails of 2023: Lessons Learned for Marketers
In the fast-paced world of digital marketing, staying on top of the latest trends, challenges, and technologies is crucial. However, even the most successful brands can make mistakes that lead to PR crises and damage their reputation. As we look back on the year 2023, it’s important to reflect on some of the biggest brand …
Super Bowl in Las Vegas: A Flavortown Tailgate Experience
The Super Bowl has long been recognized as one of the biggest sporting events in the United States, drawing millions of viewers and generating substantial excitement across the nation. In recent years, the Super Bowl has become more than just a football game; it has transformed into a cultural phenomenon, showcasing not only athletic prowess …
SharkNinja Names Adam Petrick as Global CMO
In today’s fast-paced digital world, staying ahead of the curve is crucial for businesses to thrive. With the constant evolution of digital marketing, it’s essential to keep up with the latest trends, challenges, and technology. One company that understands the importance of staying on top of the game is SharkNinja, the product design and technology …
Dak Prescott’s “Sh*t Talk” PSA: A Unique Approach
In a surprising move to raise awareness about colorectal cancer, Dallas Cowboys quarterback Dak Prescott has teamed up with Maximum Effort and the Colorectal Cancer Alliance’s “Lead From Behind” initiative. Through a video titled “Talking Sh*t with Dak Prescott,” Prescott delivers a heartfelt message to fans before diving into an unconventional approach to motivate lifesaving …
Gap and Dapper Dan Collaborate to Celebrate Harlem
The fashion industry is constantly evolving, demanding continuous reinvention, adaptability, and innovation for longevity. In this ever-changing landscape, both retailer Gap and legendary fashion designer and Harlem institution Dapper Dan have demonstrated their commitment to their core clientele while adapting to new consumers and advocating for creatives and social justice causes. This commitment is evident …
Snickers Unveils Tastebud Training Campaign with Joel McHale
Collaboration is a key driver of growth, and Snickers knows exactly how to take it to the next level. In their latest campaign, the iconic chocolate brand joins forces with comedian and actor Joel McHale to unveil the hilarious and innovative “Tastebud Training” program. This partnership not only showcases McHale’s comedic talents but also highlights …
Walmart’s ‘RomCommerce’ Series: An Unmatched Shopping Experience
Collaboration has always been key to growth, but understanding how to achieve effective collaboration can be a challenge. Walmart, the mega-retailer, has found a unique way to connect with shoppers this holiday season by launching a 23-episode series called “Add to Heart.” This romcom-inspired series aims to engage viewers in the holiday spirit while providing …
Apple’s Holiday Ad: A Modern-Day Scrooge Tale
As the holiday season approaches, Apple has unveiled its yearly holiday film, “Fuzzy Feelings.” The commercial, directed by Lucia Aniello, tells a touching tale in an unconventional way by fusing stop-motion animation with live-action footage. Inspired by the timeless story of “A Christmas Carol,” the four-minute commercial follows a woman who gains a new perspective …
Adopting Multiple Channels is Boosting PepsiCo
As a global conglomerate that owns popular brands like Pepsi, Mountain Dew, and Gatorade, PepsiCo has always strived to tap into culture, demonstrate its relevance to consumers’ lives, and engage them at their passion points. In an era where traditional marketing approaches are becoming less effective, PepsiCo is redefining its strategies to stay ahead of …