Author: Martin Yate

Martin Yate CPC, the guy who writes the New York Times Bestselling Knock 'em Dead job search and career management books, has 34 years of experience in career management, and the knowledge to match. The 62 foreign language editions of his work speak to the global relevance of his advice. Connect with Martin on LinkedIn or Twitter to stay up to date with the best career advice out there.
Career DevelopmentJob SearchPersonal BrandingSuccess Strategies

Branding: Another Way To Make Your Resume Stand Out

Improve Resume Response. Whenever you deliver your resume by more than one communication medium, it improves your hit ratio. With e-mail the standard, most managers get far less traditional mail than they used to, now only the most important business communications are committed to print. When you send a resume and cover letter by e-mail …

Brand Yourself AsPersonal BrandingReputation Management

Personality Rocks Your Brand, But There’s A Catch

Personality really can rock your brand to the next level; it’s the public face that makes you memorable.  All the most outstanding commercial brands have a distinct personality: that green gecko with the funny English accent immediately springs to mind.

The question is what came first, Geico or the gecko? The product came first; the …

Career DevelopmentNetworkingPersonal BrandingSuccess Strategies

Win or Lose, You Choose. The Critical Skill That Builds Your Messaging Power And Everyone’s Valuation Of Your Brand

We hire the operations exec that keeps her cool under pressure; we don’t hire the guy for the C-suite marketing job, because he holds his knife and fork like a savage. We like the powerful and persuasive talker, but we offer the job to the guy who’s persuasive and listens, because he’ll gather the insights …

Career DevelopmentPersonal BrandingSuccess Strategies

Working on Your Brand Delivers Cutting Edge Skills

A successful personal brand differentiates you as a dynamic, growing professional, so it evolves along with market demands (employer requirements) and your growing skills. When your skills keep current with changing market demands, your brand stays relevant and you maximize your earnings potential. From a practical POV, this demands an objective way to track relentlessly …

Career DevelopmentPersonal BrandingSuccess Strategies

Branding Has To Be Part Of A Career Success Plan

In a less secure professional world than anyone has ever known, you need a tougher, more pragmatic approach to managing your professional life.  It’s time to stop thinking of yourself simply as a job title and an employee, because this point-of-view has you psychologically shackled to entities that can, and will, dispose of your services …