Improve Resume Response. Whenever you deliver your resume by more than one communication medium, it improves your hit ratio. With e-mail the standard, most managers get far less traditional mail than they used to, now only the most important business communications are committed to print. When you send a resume and cover letter by e-mail … Read the Rest →
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Blog Archives
Branding: Another Way To Make Your Resume Stand Out
Tagged with: job search, Personal Branding
Posted in Career Development, Job Search, Personal Branding, Success Strategies
Posted in Career Development, Job Search, Personal Branding, Success Strategies
Personality Rocks Your Brand, But There’s A Catch
Personality really can rock your brand to the next level; it’s the public face that makes you memorable. All the most outstanding commercial brands have a distinct personality: that green gecko with the funny English accent immediately springs to mind.
The question is what came first, Geico or the gecko? The product came first; the … Read the Rest →
Tagged with: authenticity, Brand Attributes, personal brand, Personal Branding
Posted in Brand Yourself As, Personal Branding, Reputation Management
Posted in Brand Yourself As, Personal Branding, Reputation Management
Behavioral Building Blocks For A Credible Brand
Remember that first day at work after college, when you eventually got up the courage to go forage for a cup of coffee? You found the coffee machine, and there stuck on the wall was a handwritten sign reading:
YOUR MOTHER DOESN’T WORK HERE
PICK UP AFTER YOURSELF
You thought to yourself, “Pick up after … Read the Rest →
Tagged with: Brand Attributes, personal brand, Personal Branding, relationships
Posted in Career Development, Networking, People, Personal Branding, Success Strategies
Posted in Career Development, Networking, People, Personal Branding, Success Strategies
Win or Lose, You Choose. The Critical Skill That Builds Your Messaging Power And Everyone’s Valuation Of Your Brand
We hire the operations exec that keeps her cool under pressure; we don’t hire the guy for the C-suite marketing job, because he holds his knife and fork like a savage. We like the powerful and persuasive talker, but we offer the job to the guy who’s persuasive and listens, because he’ll gather the insights … Read the Rest →
Tagged with: authenticity, chad levitt, communication, personal brand, Personal Branding, relationships
Posted in Career Development, Networking, Personal Branding, Success Strategies
Posted in Career Development, Networking, Personal Branding, Success Strategies
Five Email Oversights That Kill Your Brand
Sometimes, with the pressure to do a good job on the big things – close the sale, deliver the code, solve the problem – we overlook the little things along the way, and destroy the very brand we are trying to create.
I knew I had to write this blog thirty minutes ago when I … Read the Rest →
Tagged with: communication, personal brand, Personal Branding, relationships
Posted in Career Development, eBrand, Networking, Personal Branding, Success Strategies
Posted in Career Development, eBrand, Networking, Personal Branding, Success Strategies
Working on Your Brand Delivers Cutting Edge Skills
A successful personal brand differentiates you as a dynamic, growing professional, so it evolves along with market demands (employer requirements) and your growing skills. When your skills keep current with changing market demands, your brand stays relevant and you maximize your earnings potential. From a practical POV, this demands an objective way to track relentlessly … Read the Rest →
Tagged with: communication, martin yate, personal brand, Personal Branding
Posted in Career Development, Personal Branding, Success Strategies
Posted in Career Development, Personal Branding, Success Strategies
Branding Has To Be Part Of A Career Success Plan
In a less secure professional world than anyone has ever known, you need a tougher, more pragmatic approach to managing your professional life. It’s time to stop thinking of yourself simply as a job title and an employee, because this point-of-view has you psychologically shackled to entities that can, and will, dispose of your services … Read the Rest →
Tagged with: career advancement, career management, career transition, job search, personal brand, Personal Branding
Posted in Career Development, Personal Branding, Success Strategies
Posted in Career Development, Personal Branding, Success Strategies
Where do I Find Success?
Hi, I’m Martin Yate, the guy that writes the Knock em Dead books.
They say that to write a book, all you need is the complete lack of a social life; well I’ve published 12, so what does that tell you? I live and breathe this stuff and obviously have no social life.
Mondays from … Read the Rest →
Tagged with: Brand Attributes, communication, personal brand, Personal Branding, relationships
Posted in Career Development, Job Search, People, Personal Branding, Success Strategies
Posted in Career Development, Job Search, People, Personal Branding, Success Strategies
