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    The Best-Kept Secret to a Killer Brand Story

    Story is all around us. Since the cavemen shared stories around the campfire to reading the news on our cell screens, it’s been at the heart of every transaction. It defines who we are, and it’s the way we connect with each other. It can be absolutely profoundly powerful – and transporting – because it …

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    Posted in Brand Yourself As, Personal Branding, Success Strategies

    Do You Dare Challenge Your Personal Brand Anxiety?

    For those of you focusing 100% of your time on getting your personal brand 100% perfect, this is for you.

    For that voice in the back of your head that gets in the way of releasing your creativity out in the world, this is for you.

    Dares and challenges

    And if you’re struggling with any …

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    Posted in Brand Yourself As, Career Development, Personal Branding, Positioning

    What’s Your Future Brand? (Ask Your Future Self.)

    To get a glimpse into your Future Brand,  here are three questions, from a Brand Therapist’s point of view, to get you started:

    How many of you wish you had a magic wand right now? Hands up? How many of you wish you could predict your future? Find out exactly what’s ahead for you in…
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    Posted in Personal Branding, Success Strategies

    Stimulate your Brain. Challenge your Brand.

    We’re living in a staggeringly fast-moving world, and it’s only getting faster. There’s one thing that’s certain. In the world of personal brand building, the most significant piece is that irresistible spark of yours that stops people in their tracks. Without it, you’re invisible – a Dead Brand Walking.

    It’s a tough trap. It’s never …

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    Posted in Brand Yourself As, Career Development, Personal Branding, Success Strategies

    Brands Have More Fun in 2011

    With a bright new start to 2011, let’s just face a couple of facts. This is the year for making smarter moves when it comes to building an unforgettable personal brand, but there’s one condition: It requires having more fun with your brand.

    Why? There’s a new brand landscape out there, all the rules have …

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    Posted in Brand Yourself As, Personal Branding, Positioning, Reputation Management

    Brand Review, Anyone?… (Before Ringing in the New Year?)

    You’re counting the days. You’re doing things like taking stock, assessing your life, re-evaluating what you’ve accomplished in the last twelve months, and of course, you’re determined to make 2011 the best year ever. Yes/No?!

    Hurrah. So let me pose two questions: (1) Is taking an Unofficial Review of your Personal Brand on your To …

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    Posted in Brand Yourself As, Career Development, Personal Branding, Success Strategies

    How to Create an Intuitively Desirable Brand

    There’s a  reason I’m on the radio every week talking about brands. It’s because I’m interested in looking at what makes brands tick, what gives a brand that irresistible spark that attracts business like crazy, and why one brand nails it while others fail.

    Finding the clues

    One of the most exhilarating aspects of working …

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    Posted in Brand Yourself As, Personal Branding, Positioning, Reputation Management, Success Strategies

    The Art of Plotting Your Brand Trajectory

    Launching a rocket requires considerable effort. If you consider the tremendous gravitational pull of the earth, you wonder how it ever gets off the ground.

    Your brand worldwide

    Thinking about putting your personal brand on the global map? It can take a considerable effort but if you decide to chart the course, and plot an …

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    Posted in Personal Branding, Reputation Management, Success Strategies

    Love is in the Brand: An Essential Glossary

    Imagine this scenario: You’re agitated because you can’t quite get your head around your personal brand. You don’t have a clue when it comes to all that jargon like brand loyalty or brand extensions. Know the feeling? So here is my Essential Brand Glossary of Terms. (Typical jargon, of course,  but with a twist.)

    In …

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    Posted in Brand Yourself As, Personal Branding

    Great Interviews Start with One Thing: A Great Handshake

    All great brands prefer making a first good impression. It just makes everything else that follows so much easier. What’s more, it’s a smart strategy. Take that handshake of yours, for example. It’s part of your personal brand’s body language. Not unlike your fingerprint, your handshake is unique, highly individualistic and without question, will make …

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    Posted in Career Development, Job Search, Personal Branding
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