Dare To Do Cartwheels (No Tumbling Please)
Cartwheels are one of the basic moves in gymnastics. Practicing cartwheels tends to strengthen your upper body and helps you learn other tricks like handsprings. Firstly, you need to kick your legs into the air while pushing on the floor. If you are less confident, then use grass and a slight slope. – www.wikihow.com
Understanding Interviews: A Playbook for WOW Power
I love speaking to graduating students. It’s thrilling but there’s always the same poignant and pressing question in the Q&A session: “With so much competition out there, how do I make myself stand out and land that job?”
Best visual storytellerMy best answer? It’s about Wow Power. Go out and be the best visual …
9 Odd Strategies for Coaxing Out Your Brilliance
The nice thing about being human is that you don’t have to be normal. You can choose to be odd, for example. I prefer odd. Particularly odd brands. If there’s a quirky or idiosyncratic vibe going on, all the better. Why? An odd brand tells me something vital is going on. For a personal brand, …
Winning Brands Don’t Happen by Magic
If you want to get a sense of what it takes to be a winner, I’d encourage you to get your hands on the documentary film, The Audition. It’s breathtaking and heartfelt as it documents the 2007 Metropolitan Opera National Council Auditions. Each year thousands of hopefuls compete for a cash prize, the chance to …
3 Secrets to Creating a Wickedly Bold Brand
If you’re looking to show up, stand out and stake out your territory in this economy, here are three ways you can create a wickedly bigger, bolder and more provocative brand. This is about reframing the vision of your brand. Ready to position yourself at the front of the pack Y/N?
Passion perfects personalityOK. …
Want to Play Brand Detective?
When’s the last time you had a hunch something wasn’t quite right with your brand (or any other brand, for that matter?) Consumers now – and your audience – crave genuine brands so let’s go look at a couple of clues that are getting brands into trouble.
Start with wearing the hat of Brand Detective. …
How to Cultivate your Creative Juices
The tagline for TED, Ideas Worth Spreading, is a brilliant one. Simple and inspiring. So that’s what I’m doing here. I can’t resist spreading the word about creativity expert Sir Ken Robinson whose TED talk is about the learning process, and the need for an educational revolution. His focus? How to create conditions where kids’ …
What’s Peripheral Vision Got to Do with Your Brand?
Sick of chasing your tail and ready to get bigger, bolder, and more provocative with your personal brand? A sense of peripheral vision comes in handy, and a potent dose of creative thinking. This is, after all, about daring to peer beyond your brand to unlock those hidden assets you’ve tucked away. It’s what’s going …
Is Your Personal Brand Getting a Standing Ovation?
“Engage me. Make me fall in love with you.” That’s Julie Greenwald, chairwoman & CEO of the Atlantic Records Group, talking to Adam Bryant about the way she hires. The interview appeared in the Corner Office, one of my favorite columns in The New York Times Sunday’s Business Section. What’s more, when Greenwald is interviewing …
Why Does One Brand Nail It (and Others Fail?)
I have a sense there aren’t enough people out there having a blast with their brands. What’s that all about? Wassup?! OK. I’m giving you my top picks of two brands that nail it online, and my reasons why. It’s the thinking (brain and heart) behind the sites that’s so hugely pleasing. Why? They …
