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    How to Build a Potent Brand? (Six Clues)

    It’s just not enough to be brilliant. People must know and remember that you are. Let’s face it, walking around feeling complacent and entitled because you know you’re brilliant is not a viable strategy, right?  So if you want to be known, remembered and recognized, it’s critical you build a brand that not only positions …

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    Posted in Brand Yourself As, Career Development, Personal Branding, Success Strategies

    What’s Your Personal Brand’s Irresistibility Factor?

    Let’s face it, all irresistible brands are hugely attractive and always get top marks across the board, right? More than ever, it makes sense – particularly for students right now – to get to work on enhancing their irresistibility factor in order to show up and stand out in this over-crowded and over-saturated environment. Of …

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    Posted in Networking, Personal Branding, Positioning, Reputation Management

    Once Upon a Time, a Brand Outlaw

    There’s a new reality out there. It’s called Business Unusual. More people have higher expectations, are more impatient and uncertain of which path to follow because all the rules have changed. The internet has changed the speed of business like nothing else, and according to best-selling author David Meerman Scott in his latest, must-read book, …

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    Posted in Brand Yourself As, Personal Branding, Reputation Management

    Your Brand Got Cracks? (Three Ways to Tell)

    It’s not every day we take a comprehensive, unbiased and systematic look at our brand, let alone evaluate or assess its general overall health. But it’s a smart idea to pay close attention to any cracks that might be showing up in your brand, particularly online. Because the sooner you spot the cracks, the easier …

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    Posted in Personal Branding, Positioning, Reputation Management

    All Good Brands Prefer Setting a Higher Standard

    As an interpreter of clues in the world of branding, I often feel like a forensic anthropologist. There’s this uncanny habit I have of scanning the new brand landscape and spotting the bright sparks that are showing up, staking out their territory and making a difference. It’s easy to spot the bright power sparks. Here’s …

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    Posted in Brand Yourself As, Career Development, Personal Branding

    Are You Minding Your Brand’s Behavior?

    Recent breakthroughs in brain science are giving us unprecedented information about how our brains are wired, and how they long to connect. We’re not the rational human beings we thought we were. What’s more, we’re discovering that emotions make the brain pay attention. Emotions affect people’s motivation.

    The good news? Getting our heads around brain …

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    Posted in Brand Yourself As, Personal Branding, Reputation Management

    Attention Entrepreneurs: A Maverick Mindset is Brand Candy

    We all know what an oxygen-starved brand looks like, right? You can spot one a mile away. The lights are out, so to speak. Well, if you have a hunch your personal brand might need even a bit of resuscitation today, adopt a maverick mindset. After all, in this economy, brands thrive on a sweet …

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    Posted in Brand Yourself As, Personal Branding, Success Strategies
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