Author: Mary van de Wiel

Brand Yourself AsCareer DevelopmentPersonal BrandingSuccess Strategies

How to Build a Potent Brand? (Six Clues)

It’s just not enough to be brilliant. People must know and remember that you are. Let’s face it, walking around feeling complacent and entitled because you know you’re brilliant is not a viable strategy, right?  So if you want to be known, remembered and recognized, it’s critical you build a brand that not only positions …

NetworkingPersonal BrandingPositioningReputation Management

What’s Your Personal Brand’s Irresistibility Factor?

Let’s face it, all irresistible brands are hugely attractive and always get top marks across the board, right? More than ever, it makes sense – particularly for students right now – to get to work on enhancing their irresistibility factor in order to show up and stand out in this over-crowded and over-saturated environment. Of …

Brand Yourself AsPersonal BrandingReputation Management

Once Upon a Time, a Brand Outlaw

There’s a new reality out there. It’s called Business Unusual. More people have higher expectations, are more impatient and uncertain of which path to follow because all the rules have changed. The internet has changed the speed of business like nothing else, and according to best-selling author David Meerman Scott in his latest, must-read book, …

Brand Yourself AsPersonal BrandingReputation Management

Are You Minding Your Brand’s Behavior?

Recent breakthroughs in brain science are giving us unprecedented information about how our brains are wired, and how they long to connect. We’re not the rational human beings we thought we were. What’s more, we’re discovering that emotions make the brain pay attention. Emotions affect people’s motivation.

The good news? Getting our heads around brain …