Today’s post will focus on how having a positive outlook can help you create your personal brand. A large portion of your success can be attributed to your attitude and outlook towards things. Learn how to harness the positive power available to you as you create your personal brand and strive for meeting your other goals in life.

Your success principles

The following excerpts are from Jack Canfield’s book, “The Success Principles.

Take 100% responsibility: Quit blaming the economy, your parents, your past, the government. The outcome of any event depends on you. Events + Response = Outcome.

You are responsible for building your personal brand and it’s up to you to make it happen. No one is going to care more about you, than yourself, so it’s in your best interest to take advantage of the opportunities creating your personal offers.

Decide what you want: If you’re clear and focused on the what, the how will show up. Set a goal so large, you will advance while pursuing it.

What do you want your personal brand to represent? How will you promote it? Decide now and then go make it happen.

Release the brakes: Don’t limit beliefs. Use affirmations by telling yourself such things as, “I am enjoying looking at my physically fit 185-pound body in the mirror.”

Stop thinking of how you can’t create your personal brand and start thinking about how you can. Be positive, take small steps, and learn all you can in the pursuit of the larger goal.

Visualize: Meditate twice a day and envision what the outcome will be like.

This may seem weird to some of you – don’t let the word meditate deceive you. It can be as simple as taking a bit of time each day to daydream about your success. Try it when you’re exercising, taking a shower, at a stop light, etc.

Feel the fear, but take action anyway: Get over the four major fears. Failure, rejection, looking foolish, loss. FEAR = Fantasized Experiences Appearing Real.

Whatever is holding you back from building your personal brand, you need to let it go. Don’t be scared to create your unique personal brand and then share it with the world.


Ask. Ask. Ask.: Find out how people achieved what you aspire to do.

Many times there’s no need to reinvent the wheel. Follow best practices of those who are succeeding and you can model their success. That’s what the personal branding blog is all about — helping you build your personal brand!

Reject rejection: Remember SWSWSWSW, which means some will, some won’t, so what, someone’s waiting. When someone says no, you say “next.”

Building your personal brand is a continuous process that evolves over time. Keep creating, keep building it and you will reach your goals quicker than you would’ve otherwise.

Start good habits: Replace 20 minutes of watching TV with 20 minutes of exercise or reading. You must do the new habit 30 straight days before it feels routine.

If you want something or have a specific goal, learn all you can about it and you will begin to acquire the knowledge necessary to succeed. Sacrifices are a part of life, but a few small sacrifices can add up to a large about of success.