Blogging: A Faster Way to Build Brand and Authority!

Personal Branding

You visit us here daily and weekly and you come back to read our articles.You Tweet them, share and post them out to your communities because they bring some value to your day and life. We as bloggers in this community really appreciate that. We want you to get to know us as people and professionals. How else  do we build the like and trust, that paves the way for a possible professional relationship?

I got serious about my blog in 2010, and write for several national websites and blogs that represent the areas I want to be known for. This blog, this team and content is important to me. The blog format and vehicle is important to me and according to all the latest 2011 research from Technorati’s Blogosphere, blogging continues to be a hot trend that is just getting started and for good reason.

It can build your brand  and propel your clout and authority to the top of your field fairly quickly. Content creation and content marketing are only at the beginning. We are officially a ‘content generation’ world, so get on the train and ride with us.

You don’t have to be anything more than yourself and do what you are capable of doing, but you should seriously consider adding, updating and  integrating blogging  into your marketing repertoire. It’s NOT negotiable if you want to be taken seriously.

You have a personal brand but not enough people know about you?
Start blogging once a week. A short well written focused article with a strong headline can be very effective. Promote it with the other social media’s you use. It build reach.

Blogging lets people  learn more about you and how you help others.
Write about what you know, what you are good at and how others have worked with you. Great for your branding.

Blogging can get  more people to recommend and  promote you.
When they like what you write about they usually share it with their communities and then others share it with theirs. It goes on like that.

Blogging  is easy to integrate with email marketing and other social media.
All of the social tools have easy ways to link and share.

Blogging and writing gives people a glimpse  into your mind and muse.
Writing allows people to get up closer and more personal with you on your expertise, your hobbies, fascinations and offers them a way to share you with others!

Blogging is trending strong  now and will continue to.
Whether you are a hobby blogger, corporation, mommy or expert, blogging is a way to share information and open a dialogue with others.

Hire somebody to help you or simply commit to getting better at it yourself. It will pay big dividends.

Just ask any one of  us that write weekly and monthly for this blog. You have helped all of us build our brand and authority in this space.

Thank you and please keep coming back.


Deborah Shane is an author, media host, speaker, writer and branding strategist. She hosts her Toolbox Blog and is in her third year of hosting a weekly business radio show called Deborah Shane’s Metropolis that has over 32K downloads! She is a regular contributor to several national business, career and marketing blogs and websites. Her new book Career Transition-make the shift is available on and all major book sellers. Deborah delivers smart, no-nonsense ideas and solutions, which make her a popular go-to resource for clients, national media and influential blogs.  Visit her at