Book Review: The Essentials of Business Etiquette

Career Resources

THE ESSENTIALS OF BUSINESS ETIQUETTE is the tenth book by Barbara Pachter. She is an internationally acclaimed writer on subjects relating to business. Her books are looked upon as the perfect guides for conducting oneself in a business arena. Not only is she famed for her writing skills but also for her exceptional communication skills and enlightening seminars. She has more than 2,100 seminars to her credit and was also the pioneer for a women’s seminar in Kuwait.

In her latest book, THE ESSENTIALS OF BUSINESS ETIQUETTE, she practically guides you on how to manage social media in a business environment. The importance of personal branding in a professional manner in a business related setup cannot be stressed upon more. The way you introduce yourself and gesticulate while you are doing so speaks volumes about you as a business person. Many companies appoint employees as their representatives by looking at their credentials. However, just being good at your work or having a lot of knowledge is not enough in this age of cutting edge competition. Good manners are equally important. If you do not know how to behave in public, even the online public arena, you lose the respect of your colleagues, subordinates, bosses and business partners thereby causing damage to the company’s reputation.

Connecting with people you work with and work for is required, even though it may not be a part of your job description. In her book, Barbara Pachter elaborates on how you should greet the people around you and build rapport with them. You may have a world of knowledge with you but without the support of your co-workers, you won’t get anywhere.

This is a gospel for fresh graduates from college as well as the Chief Executive Officers who are actively managing their personal brand. In this book, Barbara Pachter amplifies the basics of a professional demeanor. The 101 tips provided are extremely simple and easy to incorporate. This is one of the handiest guides that teaches one to behave in an assertive as well a friendly manner.

THE ESSENTIALS OF BUSINESS ETIQUETTE is a perfect mentor not only for behaving in public forums but also on social media. [tweet this]

The way you conduct interviews on the web, the kind of photographs you post on social networking sites and the emails you send out are all a part of your professional persona.

Have you ever wondered why some at your workplace are promoted faster than the others or why some are more successful than the others although they may be equals in terms of their education and experience?

It is all about mastering the three basic skills on how you present yourself. The way in which Barbara Pachter has segregated the personality of a business person into three simple areas is easy to digest and implement. If you know how to greet the people you meet, how to conduct yourself while eating, and how to handle the web, then you are all set for a successful career ahead of you.


Maria Elena Duron, is managing editor of the Personal Branding Blog, CEO (chief engagement officer) of buzz2bucks– a word of mouth marketing firm, and a professional speaker and trainer on developing social networks that work. She provides workshops, webinars, seminars and direct services that help create conversation, connection, credibility, community and commerce around your brand.  Maria Duron is founder and moderator of #brandchat – a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.

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