I saw a picture of someone “Hanging 10” on a surfboard today and it got me thinking. Thinking about how fun that would be to do. Also realizing how hard it is to actually do it.

I’ve been surfing since I was a kid and I know how hard it is to hang 5, let alone hang 10.

To Hang 10 the conditions need to be just right. A few magical things need to happen AND a lot of practice and skills go into ART of hanging ten too. Yes… Hanging 10 is an art.

Which got me thinking about how many times we envision ourselves doing something and then having to face the reality of the challenges related to achieving that vision? Which is really the challenge and opportunity of exposing our art in order to achieve a goal.

  • Isn’t that what life is all about?
  • Isn’t that why we set goals?
  • Isn’t that what a lot of us live for?

To dream a dream, to imagine what it would feel like to achieve it… Then setting out to do everything necessary to make it happen.

Dream it, communicate it, do it

Sometimes there are easy goals and sometimes there are much harder goals. I submit that the goals that are harder to achieve are the ones that give us the greatest joy in the end. Even though they may have caused the most challenges, heartaches and problems along the way.

These are the goals that I call: Easy to Imagine, Hard to Achieve.

They may be your Bucket List or they may be your Hang Ten Dreams.

What’s your Hang Ten dream?

  • Whether it’s to learn how to use the Trapeze
  • Or to lead a big project at work or make that big sale
  • Or to envision and earn that promotion

As we start off the new school year and as a lot of companies are just spinning up from the Summer Holidays I urge you to:

Dream big and act big – seek those hard to achieve goals.

Perhaps by keeping this saying in mind:

Shoot for the moon. Even if you miss, you’ll land among the stars.


Jeff  is a veteran in the Enterprise Content Management industry. Over the past 20 years he has worked with customers and partners to design, develop and deploy solutions around the world. Jeff is currently the Director of Strategic Alliances at Winshuttle. He has worked for Microsoft, FileNet (IBM), K2, Captaris, Open Text, Kofax and Kodak. He speaks and blogs about ECM and the Intersection between Social, Mobile and Cloud Computing.