• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Boost Engagement for Your Personal Brand with Facebook Campaigns

    Facebook photo from ShutterstockA presence on Facebook is an essential element to building your personal brand. Creating giveaways and other special offers is also good for building a fan base, but these can be easily forgotten with a lack of engagement.

    So how exactly can your brand create a winning campaign? The process is simple once you put the right strategy in place. Facebook campaigns are great for brand visibility and growth online.

    It is important to note that a trial run of one campaign is not enough to build a successful momentum and reach the most fans. In order for your personal brand to experience the full benefit of these campaigns there are a few simple strategies to follow.

    How to get the most out of Facebook Campaigns

    Here are several ways you can use Facebook Campaigns to effectively build your personal brand.

    Create a call-to-action – Facebook fans love posts where they can answer questions and share their opinions. A great way to do this is to write open-ended questions that provoke a response such as fill-in-the-blank, trivia, and agree or disagree. Use hashtags that appeal to a special campaign like #FreeBookMonday or #FanFriday, which will also generate more ‘likes’ and shares on your Page.

    Offer regular giveaways – Depending on what your personal brand has to offer, consider creating a campaign on Facebook that will be a weekly or even a daily giveaway of a product or service. Not only does this attract new fans, but will keep your existing audience coming back for more.

    Use kudos and give them value – You can supercharge your colleagues as well as promote your own brand through cross-sharing Facebook campaigns. Offer something of value to your followers, and be sure to mention and thank others for participating.

    Give out free tips and advice – While many personal brands have their own eBooks and an active blog many may not be taking advantage of sharing important tips and advice from these to their audience. This is a great way to encourage your fans to check out your resources, and to give them something they can use and learn from in return. Try this out as a campaign on a regular schedule so that your fans eagerly anticipate the next installment.

    Facebook is a place where you do not want to miss out on promoting your personal brand through targeted and well-planned campaigns. It is beneficial to your audience if conducted on a regular basis, which will not only attract more fans, but sell your products and services for you without having to create a sales pitch.

    dolphfyn / Shutterstock.com

    Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: www.SusanGilbert.com

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