As a personal brand today, your online reputation is very important. Hiring managers, recruiters, business owners, clients, and the like, probably Google your name to see what comes up before they even consider hiring you.
This is why it’s essential for you to control your search engine results. You want to highlight the best things about you, and hide the things that are negative or that have nothing to do with you. Sharing a name with a criminal is unfortunate, but it’s even worse when people who Google your name assume that it’s you.
Personal brand management is critical to survive in the world today. Your career and job are at stake if you can’t control what comes out when Google searches of you.
But what if you can’t afford to hire someone to manage your online personal branding campaign? How do you control what results come up when people search for you?
Online reputation management
BrandYourself is the newest online reputation management website to help you fill the first page of Google with positive results about you. Founded by Pete Kistler, Evan Watson and Patrick Ambron, the company began when Pete couldn’t get an internship because a drug dealer showed up in results when people Googled his name. The three joined together along with an awesome technical team to create a product that would not only solve Petes problem, but also make it simple for anyone to control their own search results and be accurately represented online.
So then BrandYourself was born. But unlike other online reputation companies, you don’t have to spend thousands of dollars to manage your search results. Actually, the basic product is free.
What the company does is empower you as an individual to personally manage your search results. It doesn’t just get results for you, but also teaches you what you can do to maintain those good results.
Personal search management
For anyone who considers personal branding important, this product can prove to be an invaluable tool. Personal search management is one of the best ways you can ensure that you get the job, get the client, and get the business.
With BrandYourself, you can bring out the best information out there about you, and push down the information that’s negative or not about you.
Perhaps you once got involved in a silly quarrel that ended up getting some media attention. Wouldn’t you want to hide those results from the public? After all, that was just a random incident, but since it got media attention, it is now coming up on the top of Google results whenever someone searches for your name.
Wouldn’t you rather highlight your best results, such as your LinkedIn profile or Twitter account? With the use of Brand-Yourself.com, you can easily and conveniently do this, and you can even track your progress in the site so you know if you’re getting the results you want.
Make sure that your online reputation doesn’t suffer due to being mistaken for someone else or an old incident that keeps coming up on Google when people search for you. Learn how to take control and manage your personal brand by using BrandYourself.
For Personal Branding Blog readers
I’m not getting paid by Brand-Yourself.com. In fact, I pay for the premium service 100% on my own. I’m not an affiliate. They haven’t even launched an affiliate program yet. So, here’s some fun for Personal Branding Blog readers – The first 15 people to comment and RT the article will receive a promo code for 15% off the premium version of the system and a free 1 hour strategy session.
Everyone that RT’s the article will be entered to win a free lifetime premium membership on BrandYourself and we will choose 1 winner at the end of the week.
Maria Elena Duron, is managing editor of the Personal Branding Blog, CEO (chief engagement officer) of buzz2bucks.com – a word of mouth marketing firm. She helps create connection, credibility, community and cha-ching through mobile marketing and social commerce around your brand. She is co-founder of #brandchat – a weekly Twitter chat focused on every aspect of branding.