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    Influencer Branding

    Influencers of today aren't born from the digital ether. Social media relics unintentionally manage their creators and give them confidence. Influencers of today aren’t born from the digital ether. Social media relics unintentionally manage their creators and give them confidence.

    Bob Dylan hit the stage with an electric guitar when he headlined the Newport Folk Festival in 1965. Within minutes, his admirers turned on him, attacking him for the same reason they admired him: for …

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    Posted in Personal Branding, Reputation Management

    Online Branding: Your LinkedIn Profile

    LinkedIn is a great way to network and attract recruiters. Digital marketing recruiters and hiring managers alike typically use LinkedIn. LinkedIn is a great way to network and attract recruiters. Digital marketing recruiters and hiring managers alike typically use LinkedIn.

    LinkedIn is a great way to network and attract recruiters. Digital marketing recruiters and hiring managers alike use LinkedIn. As do discerning consumers of all stripes.

    For instance, a strong LinkedIn profile can help you …

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    Posted in Personal Branding, Reputation Management

    Brand vs. Reputation

    In a world where companies fight for attention, establishing a brand reputation that stands out is a top responsibility for entrepreneurs. In a world where companies fight for attention, establishing a brand reputation that stands out is a top responsibility for entrepreneurs.

    Personal branding is still an essential factor that requires careful consideration to attract a target audience. Business owners must create a consistent presence with the brand’s goal, reputation, and fundamental values to influence the …

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    Posted in Personal Branding, Reputation Management

    Being Yourself

    Being yourself is one of the best ways to stand out in a crowd. When you give it your all and perform well, you can expect to be recognized. Being yourself is one of the best ways to stand out in a crowd. When you give it your all and perform well, you can expect to be recognized.

    What makes you unique, and how can you differentiate being yourself apart from the crowd?

    Although strong performance is crucial and critical to your professional advancement, …

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    Posted in Personal Branding, Reputation Management

    Branding Over Age 50

    Whether you're looking for a retirement gig or have just been promoted to the C-Suite, personal branding is critical. You'll have more clout. Whether you’re looking for a retirement gig or have just been promoted to the C-Suite, personal branding is critical. You’ll have more clout.

    Clout, in turn, allows you to be influential, indispensable, and, most importantly, joyful at work. But personal branding is subtle, and it varies depending on your career stage and generation.

    I’ve seen …

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    Posted in Personal Branding, Reputation Management

    Enhance Your Brand

    Suppose you want to gain some notoriety. History said, "Get an agency. You need to network, find fame, and get your name in the headlines." Suppose you want to gain some notoriety. History said, “Get an agency. You need to network, find fame, and get your name in the headlines.”

    Growing your influence to enhance your reputation in the past year has now been reversed.

    It’s the name of the game. Everyone may use social media to gain attention and …

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    Posted in Personal Branding, Reputation Management

    Make Branding Personal

    As the job market grows more competitive, the notion of personal branding has gained traction in recent years. It's now more vital than ever. As the job market grows more competitive, the notion of personal branding has gained traction in recent years. It’s now more vital than ever.

    But what does personal branding actually mean?

    Personal Branding Explained

    Essentially, personal branding is a means for others to learn more about you, including your professional ethos, goals, and mission.

    We’ve …

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    Employee Retention: 10 Actionable Strategies for Reducing Turnover

    Employee turnover can seriously harm the reputation of your business. Here are 10 actionable techniques you can use to hang onto your team.

    Many companies around the world are facing the same issue — significant employee turnover. Today, with more and more companies opening their doors to new employees and new job positions emerging, workers are constantly looking to find better professional opportunities.

    Employee turnover can seriously harm business success and reputation, which is why company owners must …

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    Posted in Reputation Management, Success Strategies

    Maintaining Your Online Brand When Things Go Wrong 

    Online brand emergencies may or may not be 100% our fault, but a business owner must nevertheless spring into action to mitigate the damage.

    Business owners are always called upon to work hard to maintain their online brand. We have to think very carefully about the words we use and how they contribute to — or detract from — our brand recognition.

    We’ll go to great lengths to create elaborate communication plans for our social media channels, website, and …

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    Posted in Personal Branding, Reputation Management

    Mastering the Art of Networking: A Professional’s Guide

    Mastering networking will require stretching yourself, perhaps even attending or exhibiting at a trade show.

    Mastering the art of networking will do more than bring your brand an immediate bump in business. As you network, you’ll develop connections and find mentors who’ve gone before you. The best way to master the art of networking is by embracing the spirit of the endeavor. The goal isn’t just to line your own …

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    Posted in Career Development, Networking, Reputation Management
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