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  • Direct Sellers: Bad Brand Banter

    Participating in social media is an excellent way for direct sellers to engage customers and build relationships. But there is such a thing as trying to be too engaging, to the point of being overbearing or appearing rude to other people, which can end up affecting your personal brand as well as your company’s. And if your brand is affected, then your sales may soon follow suit.

    Though banter may be a way for you to express your personality, it can also backfire on you and be dangerous to the health of your business. Writing scathing comments about politics or the like, for example, may end up offending some of your audience, and can even result in the loss of some of your customers who disagree with your viewpoints.

    This is why you should always think twice before posting anything online. As you know, search engines have a long memory, and whatever you post may end up biting you on your behind if you don’t take care.

    As a direct seller, you’re not only representing your own business, but you’re also representing your company’s as well. So you really don’t want to do anything that can cause consumers of your brand to turn away from you and may stop patronizing the company altogether.
    So what are some things you should remember to stay engaging but not overbearing to your consumers? Here are some tips.

    1. Do your best to always be nice

    There are times when you get caught up in the passion of things that you suddenly skirt the edge of being nice and being rude. When it comes to social media etiquette and protecting your brand, always remember to do your best to be nice to others. If you have any complaints or want to voice out your opinion about something, then you could always put it in a nice way that doesn’t offend. Honestly, most of the time it’s better to remain silent rather than saying something bad about someone or something.

    2. The more you give, the more you receive

    As a direct seller, promoting your brand is one of your main goals, but remember that when it comes to social media, it can’t be all “me, me, me.” You will end up alienating people if you’re all about promoting yourself and your business rather than offering useful information and sharing excellent content from others.

    Social media is all about two-way conversations, not one-way broadcasts. If you want to get people’s attention, then you should be willing to pay others attention as well. When you give, that’s really the time you receive.

    3. Take the time to listen

    As a direct seller, it is important that you listen to what others are saying, especially the ones whom you know are experts in the business and can guide you to become better. It’s also vital that you listen to your audience and always take note of their suggestions and feedback. You can learn a lot by simply listening, and it can really help you take your brand to the next level.

    Remember that when it comes to your brand, banter can end up negatively affecting you and your business. So always think before you type, and remember these tips to help you engage your audience without becoming overbearing.

    Maria Elena Duron, is managing editor of the Personal Branding Blog, CEO (chief engagement officer) of buzz2bucks– a word of mouth marketing firm, and a professional speaker and trainer on developing social networks that work. She provides workshops, webinars, seminars and direct services that help create conversation, connection, credibility, community and commerce around your brand.  Maria Duron is founder and moderator of #brandchat- a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.

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