NFL and Snapchat’s Augmented Reality Collaboration

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The NFL has partnered with Snapchat to integrate augmented reality (AR) into the fan experience. Snapchat’s new “NFL Kickoff Lens” allows fans to showcase their support by adding virtual tailgating elements, like grills and trucks, into their real-world environment. Fans can even use their 3D Bitmoji in a virtual cornhole game.

Try On NFL Jerseys Virtually

Snapchat’s updated “NFL Live Jersey Lens” lets users virtually wear jerseys from any of the 32 NFL teams. The jerseys seem to follow the user, thanks to Snap’s Live Garment Transfer Technology. There’s also a link embedded in the lens, leading directly to the NFL Shop for purchasing.

Reactions from Snapchat

Tara Carey, Snapchat’s sports partnerships manager, expressed her enthusiasm about this collaboration, highlighting the unique ways for users to connect with their favorite NFL teams.

Engaging Content Beyond AR

Aside from AR lenses, Snapchat will offer a variety of NFL-centric interactive content. This includes the “NFL Highlights” show, which recaps key moments from the week’s games. There’s also the “Spotlight Challenge” from September 7th to 13th, encouraging users to showcase their best NFL commentator impersonation for a chance to win a share of $10,000.

NFL App’s New AR Features

Augmented reality isn’t limited to Snapchat. The NFL app now offers fans the chance to design their personalized digital bobbleheads, choosing from various teams and jersey numbers.

The Future of Sports Fandom with AR

The collaboration between the NFL and Snapchat underscores the transformative role of AR in enhancing fan experiences. With these advancements, fans globally can expect a more immersive football season. They can personalize their experiences, virtually try on jerseys, and access exclusive content. It’s evident that AR technology will shape the future of sports, drawing fans even closer to the action.

The Broader Implications for Sports and AR

With the NFL and Snapchat leading the way, other sports organizations are likely to adopt AR to elevate fan engagement. The potential of AR in sports is vast, offering fans innovative ways to connect with their favorite teams and players.

Don’t Miss Out!

For those intrigued by football or AR, this collaboration promises unparalleled immersion. As the future of sports shifts towards augmented reality, make sure to stay updated and engage with these incredible AR features this season.

See first source: AdWeek


What is the main goal of the NFL and Snapchat collaboration?

The collaboration aims to provide a more interactive and immersive fan experience using augmented reality (AR) technologies and features.

What is the “NFL Kickoff Lens”?

It’s a new Snapchat lens that allows fans to show their team spirit by superimposing virtual tailgating items like trucks, grills, and more in their real-world surroundings. Users can even incorporate their 3D Bitmoji to play a virtual game of cornhole.

How does the “NFL Live Jersey Lens” work?

This lens allows users to virtually wear the jerseys of all 32 NFL teams. It uses Snap’s Live Garment Transfer Technology to make the jerseys appear as though they’re moving with the user. Additionally, the lens includes a direct link to the NFL Shop for purchasing.

What did Tara Carey, Snapchat’s manager of sports partnerships, say about the collaboration?

Tara expressed excitement about the partnership and highlighted the innovative ways Snapchat users can now express their fandom and connect with their preferred NFL teams.

What is the “NFL Highlights” show on Snapchat?

It’s a weekly show that provides recaps of the best moments from the previous week’s football games.

Can you tell me more about the “Spotlight Challenge”?

From September 7th to 13th, Snapchat users are encouraged to showcase their best NFL commentator impersonation using the platform’s voiceover feature. Participants have the opportunity to compete for a share of $10,000.

What’s new in the NFL app related to AR?

The updated NFL app now features Snap AR-powered lenses, allowing fans to customize their digital bobblehead by selecting their favorite team and jersey number.

How is this collaboration shaping the future of sports fandom?

By integrating AR technology, the NFL and Snapchat are offering fans new ways to personalize their experiences, access exclusive content, and enjoy a more immersive football season. This partnership suggests that AR will play a significant role in the future of sports engagement.

Will other sports organizations follow this trend?

While the article specifically focuses on the NFL and Snapchat, the implication is that other sports leagues and platforms may soon adopt AR technologies to enhance their fan experiences.

Why should fans be excited about this collaboration?

Fans should be thrilled because they can now interact with their favorite teams in new and exciting ways, including virtually trying on jerseys, engaging with AR-driven content, and accessing exclusive NFL highlights and challenges on Snapchat.

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