Personal Branding Weekly –Firm, Fair and Consistent
Special favors are always tough. They either erode your personal brand or put a finer point to it.
At the age of 21 years old, I became a manager leading a team of 50+ people with four mid-level managers who reported directly to me. I was gifted some sage advice from a senior manager who …
Personal Branding Weekly – We Work Through People
A third party endorsement is gold to a personal and business brand. A recommendation or referral is the end result of someone lending their credibility and reputation to you.
While there are other activities we can do ourselves, a recommendation and referral must be done through someone. It’s their endorsement that’s the special sauce that …
Personal Branding Weekly – Let It Go!
From Travoltified names to thousands of renditions, the anthem for this winter and early spring has been “Let it Go!” With the first quarter of 2014 closing, what goals or practices do you need to let go of for 2014? There are practices and behaviors that at one time served us well and now due …
Personal Branding Weekly – Mobilizing Your Personal Brand
Much of what’s written is about how to express your personal brand. In fact, when I’m contacted there’s usually a disappointing pause when I say that there’s ‘no magic bullet’ to personal branding. The only thing magical is discovering what makes you unique and expressing, exuding and engaging with your unique style. The key is …
Personal Branding Weekly – Stop Ranting, Mobile Phones and Meetings
I know. I know. It’s rude to talk on your phone in a meeting or a workshop. That’s just common sense and we all know how uncommon that is. But how much must the ranting go on?
Ever thought that there’s a different way to look at it?
This week a well-known networking guru who’s …
Personal Branding Weekly – Happy Birthday #Brandchat
This week we hit a milestone in a twitter chat that I started five years ago. In fact, our #brandchat birthday is this Wednesday, February 19th. In five years, we’ve met many BRANDidos (a term of endearment for all those who chat and share their insights and resources). Some have stayed, others have left and …
Personal Branding Weekly – Your Insincere Brand
All business is personal and is built upon your relationships with individuals. People carry forth (or don’t) the mission of the brand in daily actions. A company’s brand is the mission in action put forth by a conglomeration of many personal brands.
I took the time to trace that relationship because so many brands are …
Personal Branding Weekly – Happy Birthday Edition
Yesterday, I celebrated my birthday. I enjoyed the time with family and friends. And, also used the moment to reflect on what worked last year and what I’m looking forward to in the coming year.
Along with all the usual Groundhog Day happenings, the excitement of Super Bowl was a new twist for the day …
Personal Branding Weekly – The Owner’s Brand
“If it’s going to be, it’s up to me” – Robert Schuller
Your brand is up to you. You either rationalize that you don’t have time to focus on it, don’t think it matters, and don’t know where to start or you focus on it and take ownership of it.
Rationalizing is just like it …
Personal Branding Weekly – You are the Product
I understand the importance of visibility. As a small business owner, being “known” can be the difference between a steady flow of revenue or closing your doors. Yet, being visible is not enough. Being remembered is most important and means you occupy some prime real estate in the mind of someone. Garnering “share of mind” …