Much of what’s written is about how to express your personal brand. In fact, when I’m contacted there’s usually a disappointing pause when I say that there’s ‘no magic bullet’ to personal branding. The only thing magical is discovering what makes you unique and expressing, exuding and engaging with your unique style. The key is when you master all three.
Engaging your brand takes interaction with others. It’s not one sided as the other parts of personal branding.
Seeing how your brand is expressed through mobile platforms is very important.
It’s easy to see how pervasive mobile technology has become. Take a look around and you’ll see people with their faces buried in their mobile phones. Mobile is everywhere… in our hands, on our nightstands and desks, on the news… everywhere. Mobile is at the intersection of all the most important aspects of our lives — family, work, socialization, fun, and business.
Here are a few statistics that will make the case:
- eMarketer estimates the number of U.S. consumers with a smartphone will more than double from 93.1 million at the end of 2011 to 192.4 million by 2016, when 58.5 percent of the total U.S. population will have a smart phone.
- 55 percent of adult phone owners now go online using their phones, and 17 percent do most of their online browsing on their phone rather than on a computer or other device. Most do so for convenience, but for some, their phone is their only option for online access. (Source: Pew Internet).
Here’s more on how mobile search can help you make you next great connection!
Here’s what we covered this week in the Personal Branding Blog:
- The Right Questions to Ensure “Training” Gets an ROI by Skip Weisman
- New Book for Your Personal Branding by Debra Benton
- Bullying in the Workplace: Fear, Loathing, and Lawsuits by Nance Rosen
- Want to Work from Home? by Ceren Cubukcu
- 4 Tips For Worry-Free Webcam Interviewing by Heather Huhman
- For Those in Transition, Not Knowing Hurts the Most by Alex Freund
- Redefine Same Old ~ Polish Habits to Radiate Success by Elinor Stutz
- Why People Don’t Buy: No Need by Eddy Ricci
- Better Resumes Equal Better Career Results by Richard Kirby
- On Social Media, You are the Company You Keep by Crystal Washington
- Stand Out with Authentic Appreciation by Maria Elena Duron
- How Personal Social Media Brands Can Help Job Searches by Susan Gilbert
- How Diversity in Your Career Can Get You Hired by Glassdoor.com
- Inspire, Inform and Instigate – Three I’s of Vibrancy by Jeff Shuey
- How Do the Happiest People Find Their Career? by Beth Kuhel
- Reboot a Sagging Business by Leslie Truex
And, to help you with your tweets this week – some valuable information in easy to tweet format:
Please share your comments or feedback below on the articles you enjoy this week.