Personal Branding Weekly – All Marketers are Bullies
Fact or fiction? I have trouble with the word “all” in the title. It’s one of those absolutes like always and never that leave no room for diversity. After this week, it feels more like fact than fiction. I remembered Seth Godin’s book titled, All Marketers are Liars, and think mimicking his title is apropos …
Personal Branding Weekly – It’s Hard Time
‘Time is of the essence – time is money’. Perhaps we think this phrase to be a tad bit trite, as we have heard people say it over and over again, so much so that these words fall upon our ears passively, like hearing some insistent, broken record in dire need of a new track. …
Personal Branding Weekly – We Want What You Have
As a small business owner, that’s what you want to hear from your target market (the specific audience that you provide service or products to). That does require that you’re visible to your target and that know who you are, that they like you enough to do business with you and that they trust who …
Personal Branding Weekly – Frustrated with Twitter?
I’m honored to have had the opportunity to present at the #SMX Social Media Marketing Conference this week. What Are 3 Blunders Hindering Your Ability to Connect With Influencers on Twitter?
My hope, as always, is to help you be more effective in your marketing and more efficient with your time.
Please review my presentation …
Personal Branding Weekly – I is Better than We
It is and you know it. Imagine if someone told you “we’re really glad you’re here”. Now, imagine if that same person said “I’m really glad you’re here.” Can you feel the difference in energy between the two statements? In an effort to be more professional, more corporate and more team focused we’ve lost the …
Personal Branding Weekly – Ownership is the Key
This applies to your personal brand. Take ownership of it, manage it, nurture it, focus it and defend it. Your personal brand sets the cadence of your first impression and even now first impressions (even online) are lasting.
Budding entrepreneurs, it’s easy to overlook this. When you’ve waited and planned to finally start your own …
Personal Branding Weekly – Three Questions for Your Personal Brand
Spoiler alert: If you haven’t started watching this season of the Walking Dead then don’t read any further.
Rarely do I watch television but one of my guilty pleasures is a weekly dose of The Walking Dead. In the Season Four premier, Rick revealed three questions he asked anyone before accepting them into their camp …
Personal Branding Weekly – Guilty of Bad Brand Impressions?
Comment below – have you ever seen that post in a LinkedIn group asking if you would share their resume with your contacts (and then, yes, they do attach their resume)? My first question is “why should I? What have you done to compel me to speak positively on your behalf?” Just asking me to …
Personal Branding Weekly – Do You Know Who to Connect With?
As long as people do business with people and business is built on relationships, networking will be important. Online and offline networks are both important, but it’s online networking that’s powerfully driven the need to know who to connect with. After all, with the world at your virtual fingertips – who do you spend time …
Personal Branding Weekly – Build Your Relationships First
It’s not often, even though I’m from Texas, that I can say I spent a few days with some cowboys. But, this week I did. Actually, they were once known as the culinary cowboys (lucky for me – people who know and love their food!) Yet, they were cowboys in other ways. To me a …