It seems that more people are using the buzz words “personal branding” as describing it as designing your brand or perhaps the visual imagery of your brand. Personal branding is so much more than that and foundational to it is discovering your actual brand.

We hope this week’s articles help you in the discovery process:

And, Earth Week wouldn’t be complete if we didn’t have a healthy discussion about “greenwashing” and what that could mean to not only business but personal brands.

This next week we look forward to insights from:

The Chamber of Commerce

The Young Entrepreneur Council

As well as some great insights from our thoughtful and experienced author team.

A special congratulations to Elinor Stutz whose book, “Inspired Business” will be available in a couple of weeks!


Maria Elena Duron, is managing editor of the Personal Branding Blog, CEO (chief engagement officer) of buzz2bucks– a word of mouth marketing firm, and a professional speaker and trainer on developing social networks that work. She provides workshops, webinars, seminars and direct services that help create conversation, connection, credibility, community and commerce around your brand.  Maria Duron is founder and moderator of #brandchat – a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.