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  • Personal Branding Weekly – From Me to We

    Business Team photo from ShutterstockAs a solopreneur or small business owner, you probably dream of making it big. Truly, who wouldn’t want to be up there with the big names such as Apple, Starbucks, Amazon, and so on? But of course, Rome wasn’t built in a day, so it’s okay to start small and work your way up to a bigger, better brand.

    Personal branding even when expanding

    Most brands start out with one idea by a single person. Basically, you start your own brand by learning how to sell yourself and the products or services you offer. You conceptualize your idea, create a plan of action, and then put everything into place.

    Butcher, baker and candlestick maker

    As a startup, you’re both boss and employee – everything is done by you. You communicate with clients, manage social media accounts, do all the promotional campaigns, answer calls and emails, provide customer service, and so on. Its fun, but it can be exhausting, especially as your small business grows. So you start to consider working with other people to help lighten your load as well as take your business to the next level.

    It can be challenging to transition your personal brand to a business brand. The trickiest part is working with other people – you need to begin letting go of some of your responsibilities in order for you to focus more on the things you do best. You need to learn how to delegate, to assign people to the work they can contribute the most to, and let go of some of the control you have over your business.

    You need to transition your brand from “me” to “we.” It takes a lot of risk, knowing that you’re handing off some of the reigns over to other people, when you used to be the one holding all the cards.

    Preparing for transition

    Also, when you start working with other people, these people also start affecting your brand. You’re not the only one who defines your business brand anymore. These people become part of your brand, so what they do also reflects upon you.

    The transition from a personal brand to small business brand can be challenging, but as long as you hire and work with people who care about your brand and who agree with your vision, then you can become quite successful in your transition.

    Here are last week’s post from your Personal Branding authors:

    Maria Elena Duron, is managing editor of the Personal Branding Blog, CEO (chief engagement officer) of buzz2bucks– a word of mouth marketing firm, and a professional speaker and trainer on developing social networks that work. She provides workshops, webinars, seminars and direct services that help create conversation, connection, credibility, community and commerce around your brand.  Maria Duron is founder and moderator of #brandchat- a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.

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