• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Setting Goals and Your Personal Brand

    I recently spoke at Boston University’s 2010 PRSSA Regional Activity, PR Advanced: Brand Yourself. My presentation was titled, “8 Ways to Create & Maintain Your Personal Brand.” A lot of what I discussed I’ve written about on the Personal Branding Blog in some fashion or another. (I even encouraged everyone to subscribe!)

    When I reached step 8 (create a plan), I talked about setting goals. I’m a huge believer in planning overall and setting goals in particular. You can’t achieve something you don’t set out to do, right?

    Check back on your goals often

    I almost stopped in my tracks, thinking about the goals I set for myself this year. A quarter of the year has gone by. Was I any closer to reaching them? What needs to be done in order to achieve what I set out to do?

    Adjust your goals and timeline as needed

    Goals are certainly not set in stone. You should be flexible enough to change the goal itself and/or the timeline attached to it as circumstances change. For example, my first three goals are pretty much going as planned, but I haven’t touched No. 4. Perhaps it’s time to rethink whether or not it should be a priority at all this year!

    Include at least one “stretch” goal

    For the most part, the goals you set for creating or advancing your personal brand should be achievable. There should be a known path for getting from Point A to Point B. However, challenge yourself, and throw at least one “stretch” goal in there! These are goals you’re really going to have to push yourself to the limit to achieve.

    Make sure your goals are concrete

    I tried to be specific when setting my goals, even including numbers (i.e., 12 speaking engagements) when possible. The more concrete your goals are, the easier they will be for you to accomplish.

    Celebrate the small successes

    Achieving your goals often isn’t easy, whether they involve your personal brand or something else entirely. So, remember to celebrate even the smallest successes!

    Where are you at on your goals?

    What are your goals and how do you plan to achieve them?


    Heather R. Huhman is a career expert and founder & president of Come Recommended, an exclusive online community connecting the best internship and entry-level job candidates with the best employers. She is also the author of #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), national entry-level careers columnist for Examiner.com and blogs about career advice at HeatherHuhman.com.

    Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies. She is also the instructor of Find Me A Job: How To Score A Job Before Your Friends, author of Lies, Damned Lies & Internships (2011) and #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets.

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