• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Is Your Social Media Synched with Your Career Goals

    Why is the phenomenon of social media so important?

    Social media serve to develop mutual relationships based on trust. It is a very broad-based approach, as opposed to traditional networking, which is more targeted and narrower. For example, if you have a LinkedIn profile, a Web site, or a blog, people come to you to learn more about you. This way, you are pulling viewers toward you. Now compare that with the endless junk mail—electronic and otherwise—we all receive, which is pushing irrelevant information toward you.

    Social media have many advantages for job seekers, because social media

    • Can communicate your brand.
    • Can showcase your technical skills.
    • Enable you to build your credibility and trust.
    • Can hide liabilities and shortcomings.
    • Are platforms for scheduling in-person meetings.
    • Are less intimidating.
    • Can be used as screening tools.
    • Are very efficient because they work around the clock.

    Social media offer job seekers many benefits, because social media

    • Enable people to network when convenient and to the extent they want to.
    • Let people remain connected by staying in the game; otherwise, they are left out.
    • Enable social networking that amplifies job seekers’ chances but is not a substitute for other job search activities.
    • Are means for inputting one’s own opinions and for receiving the opinions of others with similar issues.
    • Help create a target list for identifying potential employers based on others’comments.
    • Help job seekers find people within that target list.
    • Make job seekers more visible to recruiters.
    • Can lead to reconnection with people from your past.

    Social media are prevalent big time today and are only going to grow and become even more important. When talking about social media, one cannot ignore one’s brand. But what is brand when talking about people? One’s brand is a composite of appearance, communication style, online identity, skills, contributions, goals, values, and the like. For recruiters and employers, if you have no online identity or brand, you simply do not exist.

    Certainly, Google is the dominant search engine, but there are many others.

    Online appearance is measured in quality and quantity. What matters is the relevance of your brand, and that brand could also be outside professional circles. It’s also important not to have negative reference or mentions such as personal information, which should be restricted, or opinions or associations that might be controversial, such as embarrassing photos. For job seekers, contradictions or outright lies on the résumé could be damaging. Also avoid irrelevant information because it distracts from what’s important.

    I am a Career Coach and my specialty is Interview Preparation. I'm known as "The Landing Expert." My clients are 90% job seekers in transition and 10% those who contemplate a career change. CLIENTS BENEFIT FROM MY SERVICES AS FOLLOWS: • Most clients land, on average, within 5 months. • In-office clients are videotaped in an interview simulation followed by a lively discussion. • Clients get "straight-talk" coaching. This "tough-love" approach pinpoints their weaknesses quickly and lets them make real-time corrections (improvements) in performance. • Interview preparation techniques are customized for a wide range of professional backgrounds, age groups and learning styles. • Clients are trained to analyze an interviewer's question then provide a focused response. • Clients are exposed to a variety of interview questions from across many industries. • Audio/Video and screen collaboration sessions can be recorded for future viewing. • Clients have on-demand access to "in-transition" support. SPECIAL ADVANTAGES FOR CLIENTS INCLUDE: • Interview preparation includes both verbal and non-verbal communication (i.e., body language and voice). • Based on 12 years of experience with 750 clients worldwide, new clients are taught how to confront and survive the most challenging interview scenarios. • Clients have immediate access to my network of 29,950+ Level 1 LinkedIn connections. • Clients and non-clients alike have access via my website www.landingexpert.com to my directory of job search/networking groups throughout NY, NJ, PA, CT, DE and GA. • To provide the greatest possible reach, I have communication skills in five (5) different languages and offer unlimited e-mail & phone support. Get customized interview preparation and access to my 29,950+ Level 1 LinkedIn connections! Go to http://www.landingexpert.com/ then SERVICES and FEES for detailed information. Contact info: alex@landingexpert.com or ✆ 609.333.8866 EST

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