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  • Solopreneurs: Work For Yourself, But Not By Yourself

    Delegate Work photo from ShutterstockRunning a business as a one-man show is much like plate spinning. There are many tasks that need to be done regularly and sometimes simultaneously to keep a business going. While entrepreneurs should keep an eye on all aspects of their business, trying to do everything is ineffective, can hinder profitability, and is a sure way to experience burnout. Instead, solopreneurs need to pull together a team of professionals who can take care of business tasks, leaving the owner to focus on what he does best. Here are some duties single-owner businesses should consider outsourcing.

    Accounting: Good software is available that can help you manage your business books, but an accounting professional will be able to give you tips and information to help you make more and spend less. Further, an accountant who is knowledgeable about taxes can help you maximize your deductions while reducing your tax burden.

    Administrative Assistance:  Responding to email, managing your calendar, research,  customer support and transcription are just a few of the busy parts of business you can hire a virtual assistant to do for you.

    Legal Support: A lawyer can help you set up the business structure that will best fit your needs. Further, lawyers can help you with issues such as contracts and intellectual property protection.

    Marketing Manager: Marketing requires a special understanding of how to create compelling, target-market-centered messages. You can save time and money by hiring someone to create your press releases, write ad copy and manage social media.

    Miscellaneous: You should always outsource tasks that don’t require you to do them, thereby giving you more time to focus on money-making tasks. This includes any tasks you’re not good at or don’t like doing.

    Technical Support: Unless you’re a tech expert providing tech services, you don’t need to be in charge of building, maintaining and fixing your website.

    It is a challenge to let go of the reins and trust others to take care of various aspects of your business. But if you hire the best people and train them well, you’ll be free to focus on activities that make money as well as have more time for personal pursuits.

    Leslie Truex is a career design expert who has been helping people find or create work that fits their lifestyle goals since 1998 through her website Work-At-Home Success. She is the author of “The Work-At-Home Success Bible” and “Jobs Online: How To Find a Get Hired to a Work-At-Home Job”. She's appeared on CNN.com, Fox Business, Redbook and a host of other media outlets discussing telecommuting, home business and other flexible career option. She speaks regularly on career-related topics, including telecommuting, home business, marketing, personal development and authorship. Learn more about her at LeslieTruex.com.

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