The answer is through targeted strategies, stellar content, and consistent communication. A simple share or retweet is not enough to build relationships online, but rather it’s being an active participant with your community.
In the age when all the big brands are on social media, it is important to make sure you connect your personal brand with your followers in a way that builds trust. In order to convert leads into money making opportunities you need to build a strong rapport.
Today’s social media world is all about meeting the needs of your target market, and making adjustments when necessary. Here are several ways to build your personal brand and convert leads into sales online.
Building Great Relationships Through Social Media
Smart social media marketing for your personal brand begins with a focused strategy. Start these steps today to make lasting connections:
• Promote your content – Once your brand has published an article whether this be on your blog or a guest post you will want to spread the word across all of your active social networks, especially Facebook, Twitter, and Google Plus. Starting with at least three articles a week is a good start to building a reputation and connecting with a wider audience.
• Encourage your readers – Social media makes it simple to engage with your fans and followers and ask them for their feedback. A strong call-to-action such as asking for a retweet will help promote your content and support word of mouth marketing, which is far more valuable than spending money on advertising.
• Include relevant hashtags – Depending on the topic of your content you will want to research the appropriate keywords that are trending on social media, and include these with your posts and tweets. Not only will this help build traffic to your website, but it also increases the chances of your information being shared.
• Demographics are important – Pay attention to who your personal brand’s target audience, especially when it comes to their location. Tap into analytics tools, which are available on the major social networks like Facebook, Twitter, and Pinterest. It is good practice to track and monitor your activity and conversations at least twice a month in order to make changes where necessary.
As social media marketing becomes the main hub of customer service and sales for a personal brand, it is important to build authentic and trusted relationships. By staying in communication with your leads and customers you can attract a larger following for lasting and sustained growth.