How to Put Together a Brand Strategy Framework
You can realize more about the importance of a very well-defined brand strategy by analyzing the branding strategies from previous years. It is true that without a sturdy brand strategy framework, it will not be possible to help your business survive the harsh competition in the community. For spreading the name and influence of your …
Media Branding
Social media has become a vital marketing tool for companies in many areas, including financial services. Businesses are learning to use platforms like Facebook, Instagram, and TikTok to reach new audiences. Despite its drawbacks, social …
You Are Not Your Business Card
There’s a question we all seem to get in networking situations – “What do you do?” Invariably, we answer with “I’m a (occupation) and I work for (company).”
I started thinking about how this defines so very little about why people find our personal brands memorable. We lead with what’s on our business card. But …