![The phrases "brand" and "logo" are sometimes used interchangeably. Here's how to create a distinctive (and memorable) brand identity in 2022.](https://www.personalbrandingblog.com/wp-content/uploads/2022/03/brand-identity-1024x683.jpg)
![The phrases "brand" and "logo" are sometimes used interchangeably. Here's how to create a distinctive (and memorable) brand identity in 2022.](https://www.personalbrandingblog.com/wp-content/uploads/2022/03/brand-identity-1024x683.jpg)
Branding Identity
Although a logo might serve as a symbol for a company, it is not the sum of a brand. In reality, having a powerful brand identity begins with creating a logo. From there your …
![When and how do you raise your freelancing fees? If you're doing great work, you're just as entitled to a pay hike as any salaried employee.](https://www.personalbrandingblog.com/wp-content/uploads/2022/01/raise-your-freelancing-fees-1024x683.jpg)
![When and how do you raise your freelancing fees? If you're doing great work, you're just as entitled to a pay hike as any salaried employee.](https://www.personalbrandingblog.com/wp-content/uploads/2022/01/raise-your-freelancing-fees-1024x683.jpg)
How to Raise Your Freelancing Fees/Charges in a Conscientious Manner
It’s an inevitable part of the freelancing world. Eventually, you must raise your rates. It’s understandable to feel reluctant to inform your current clients of an increase in freelancing fees. After all, the last thing you want to do is scare off your loyal clients.
But think about this. Employees in contractual, fully employed positions …
![](https://www.personalbrandingblog.com/wp-content/uploads/2019/09/Screen-Shot-2019-09-10-at-4.12.48-PM.png)
![](https://www.personalbrandingblog.com/wp-content/uploads/2019/09/Screen-Shot-2019-09-10-at-4.12.48-PM.png)
4 Ways to Plan for Your Business in 2020 and Beyond
In business, planning for the future is as difficult as it is necessary. Branding your business, just like building your personal brand, means you have to think about the long term. What works in establishing your brand today might feel stale tomorrow. It’s impossible to know what the coming year might hold for your company …