Branding Identity
Although a logo might serve as a symbol for a company, it is not the sum of a brand. In reality, having a powerful brand identity begins with creating a logo. From there your …
How to Raise Your Freelancing Fees/Charges in a Conscientious Manner
It’s an inevitable part of the freelancing world. Eventually, you must raise your rates. It’s understandable to feel reluctant to inform your current clients of an increase in freelancing fees. After all, the last thing you want to do is scare off your loyal clients.
But think about this. Employees in contractual, fully employed positions …
4 Ways to Plan for Your Business in 2020 and Beyond
In business, planning for the future is as difficult as it is necessary. Branding your business, just like building your personal brand, means you have to think about the long term. What works in establishing your brand today might feel stale tomorrow. It’s impossible to know what the coming year might hold for your company …