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It’s an inevitable part of the freelancing world. Eventually, you must raise your rates. It’s understandable to feel reluctant to inform your current clients of an increase in freelancing fees. After all, the last thing you want to do is scare off your loyal clients.
In business, planning for the future is as difficult as it is necessary. Branding your business, just like building your personal brand, means you have to think about the long term. What works in establishing your brand today might feel stale tomorrow. It’s impossible to know what the coming year might hold for your company …