We live in a digital era where almost every person has a social media account and uses it not only to share photos and videos with friends but to promote goods and services, or build expertise. That is why a quality and memorable self-presentation can become a key to your success and popularity. Creating a … Read the Rest →
In-person presentations and handshakes are considered “old branding.” Your brand has evolved over time to be online. You are now digital.
Personal branding was alive and well 30 years ago. You created your brand with a handshake and in-person presentation. Your brand has evolved over time to be online. You are now digital.
LinkedIn’s 2003 … Read the Rest →
Part 3: Registering, Naming, Designing and Optimizing Your Career Blog
Understanding the importance of having a positive web image is half the equation, the other half is being able to execute on that knowledge. Below, you’ll find the first few steps on how to create a digital brand via formulating a career website and taking … Read the Rest →
Like many of today’s professionals, Sears has been through good times and bad. Unlike the Google, Groupon and Facebook’s of the world, Sears has weathered the storm for over 150 years. Integrating brand history, today’s consumers and the hottest technology gives the CMO a unique perspective that I wanted to understand better.
Meet Bill Kiss. … Read the Rest →
