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    Digital Brand=You

    In-person presentations and handshakes are considered "old branding." Your brand has evolved over time to be online. You are now digital. In-person presentations and handshakes are considered “old branding.” Your brand has evolved over time to be online. You are now digital.

    Personal branding was alive and well 30 years ago. You created your brand with a handshake and in-person presentation. Your brand has evolved over time to be online. You are now digital.

    LinkedIn’s 2003 …

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    Posted in Networking, Personal Branding

    Digital Branding for the Job Seeker Part 3

    Part 3: Registering, Naming, Designing and Optimizing Your Career Blog

    Understanding the importance of having a positive web image is half the equation, the other half is being able to execute on that knowledge. Below, you’ll find the first few steps on how to create a digital brand via formulating a career website and taking …

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    Posted in Career Development, Career Resources, Job Search, Success Strategies

    Inside Fortune 500: Personal Branding Interview With Sears CMO

    Like many of today’s professionals, Sears has been through good times and bad. Unlike the Google, Groupon and Facebook’s of the world, Sears has weathered the storm for over 150 years. Integrating brand history, today’s consumers and the hottest technology gives the CMO a unique perspective that I wanted to understand better.

    Meet Bill Kiss. …

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    Posted in Interview
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