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    Be Amazon-Like While Staying True to Your Brand

    Once upon a time, back in the 1990s, ecommerce was the new frontier and there could only be one champion. That champion was Amazon, holding its reigning title for well over a decade. Amazon is known worldwide as “The Everything Store,” with revenue over $30 billion per quarter, and everyone is rushing to be Amazon-like, …

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    Posted in Corporate Branding

    10 Essential Elements Your E-Commerce Site Needs

    Whether you’re building an e-commerce website from scratch or improving one you’ve been depending on for a while, it’s crucial to make sure it at least has some basic components that make your online destination more user friendly and increase the likelihood that first-time visitors become loyal shoppers.

    Straightforward Search Functionality

    If people can’t find …

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    Posted in entrepreneurship

    Using the Holiday Season to Bolster Mobile Ecommerce

    Holidays can be a trying time for any company. While some companies see increased profitability and patronage during this time of year, other businesses struggle with marketing, consumer interest and increasing labor costs. However, many of these issues can be eliminated by adapting your ecommerce platform to the mobile-centric nature of today’s online shoppers.

    Start …

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    Posted in entrepreneurship, Marketing
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