Tag: niche

Career DevelopmententrepreneurshipPersonal BrandingSocial Media

Author, Publisher, Entrepreneur: Kawasaki’s 3 Steps to Success

I just interviewed Guy Kawasaki, the former Apple evangelist, social media master, and author of 12 books. We met up at the New Media Expo in Las Vegas and talked about how to grow your following and self promote without being icky. He, in particular, was very keen to talk about self-publishing—understandably because his second …