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    5 Ways to Scale and Grow a Business

    You took the first step and founded your business. Then, you were able to acquire some customers. However, do you know what you need to do in order to grow your business and be the market leader? The answer is simple. You have to have a scalable business model. Read below to find out ways …

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    Posted in Employer Branding, People, Personal Branding, Reputation Management

    Why You Need to Have Friends at Work

    Some employers think that if their employees become friends at work, their productivity will decrease and they will work less. Actually, it is the opposite. Having friends at work is beneficial both for the employer and you, the employee. Many of you work at least 8 hours a day and see the same people every …

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    Posted in Career Development, People, Personal Branding, Workplace Success

    Using the SDP Scale to Evaluate Yourself and Others

    There are no simple tests to know when you will be successful at something. However, there are a few factors that can be applied to create what I call the SDP Scale that may help you get a better feel for what will likely lead to success.

    The SDP Scale

    It’s simple in it’s elegance, …

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    Posted in Personal Branding, Skill Development, Workplace Success

    Clients Don’t Buy Services. They Buy People.

    For a great many people, a word like “brand” is easier to associate with a tangible product like cars or detergent. People who provide a service rather than a product don’t always think of themselves as a “brand” because the dots are sometimes harder to connect for them.

    The reality is that there is absolutely …

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    Posted in Personal Branding
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