Style, swag, vibe, it what you like but it’s all about how to define yourself, stand out, get noticed and create buzz for yourself and your business.

You don’t have to be famous or outrageous to stand out. In fact, being famous and outrageous has proven to be a liability, as demonstrated by Charlie Sheen, Lindsey Lohan, Tiger or Britanny (2007 shaved head). Thankfully the public is very forgiving for people who change their life and  ‘brand color’!

What color is your brand and what does it say about you?

According to world-renowned author of  What Color is Your Personality, Dr Carol Ritberger,

The approach to the world of personality uses four colors, each with their own unique way of seeing situations, expressing themselves, solving problems, and interacting with people.

Here’s the  four colors and what they suggest about personality

RED – These are the Just Get it Done people. What you see is what you get. Reds don’t leave you wondering what’s on their mind or what they expect of you.

ORANGE – These are the Let’s All Get Along people. Oranges are the caregivers and peacemakers. Caring for and about people is what gives meaning to their lives.

YELLOW – These are the Let’s Do It Better people. They’re visionaries who display strong leadership qualities. They’re deep thinkers whose primary purpose in life is to make a difference.

Green-These are the Let’s Experience It All people. They have rich vivid imaginations and thrive, flourish, and grow when using their creative abilities. They’re known for creating innovative ideas and novel applications for existing products and services.

Annie Bond-a renowned environmental leader and author of “Home Enlightenment”, in her article “Your Favorite Color: What Does It Say About You?“, adds more colors like blue, white, maroon, grey, brown and purple and gives her spin on how colors define personality.

From a fashion perspective for men,’s Chris Rovny’s article “What Colors Say About Your Personality” talks about: “What some of the most popular colors in fashion can actually say about your individuality. The results are inspired from information we gathered from our female readers and research in various fashion publications”.

I am a Blue-Green: Exacting, discriminating, poised and attractive, the Blue-Green person tends to be sensitive, intellectual and refined, persevering and stable if rather detached. Blue-Greens have excellent taste, and are usually courteous and charming, capable but often refusing help or guidance. But, I love to throw in a splash of coral, white, yellow, chestnut and red.

What can you do to discover, define and deliver your brand color?

  • Decide what color/s you most relate to that fit closest to your personality. Hire a consultant, coach or stylist.
  • List 5 realistic things you can do and will do that can help you develop your brand color. Write, join, speak, attend.
  • Practice, act as if  and shift into it. Move it in the direction you want it to go and let it unfold.
  • Live in your authenticity and the DNA you were born with and become the best, most vibrant you, you can be.
  • Add your personality intangibles that come  from your life experiences- sense of humor, playful, kind.

You can be and become whoever you want to be, in the most organic and natural way. Your brand color/s, will naturally emerge and will fit you like a glove!


Deborah Shane is career author, branding/media strategist, nationally published writer and speaker. She hosts her Toolbox Blog and a popular weekly business radio show that has over 42K downloads! She is a regular contributor to several national blogs and websites, including,,, Her book Career Transition-make the shift is available on and all major book sellers. Deborah delivers smart, no-nonsense ideas and solutions, which make her a popular go-to resource for national media including CNN, CBS, Fox. Engage with her @DeborahShane, and visit her at