In today’s world, your personal brand’s reputation is practically everything. Before people buy from you or obtain your services, they now search the Internet to find any information, reviews, or feedback they can get about you. They don’t just hire or buy products from anybody anymore. If they see a negative review, it’s almost certain that you’ve kissed a job or a customer goodbye.

This is why it’s important for you to manage and control any information on the web that’s related to you. Any review, feedback, or comment will definitely affect your personal brand, and not necessarily in a good way.

It can be difficult to control what’s said about your brand online. After all, it’s a free country, and anyone who wants to can easily write a review about you. Also, sometimes you just can’t please everyone. Even if you do your best, there always seems to be a certain person, client, customer or colleague who doesn’t appreciate your efforts, and who will go to extra lengths to smear your name. Even if their complaint is unreasonable, people who have Googled you won’t know that. They only see that there’s a bad feedback regarding your products or services, and that’s definitely cause for them to hesitate about hiring you or buying from you.

So what can you do? The good thing is, there are many reputation management sites that can help you manage your brand reputation resources even if you don’t know what to do or where to start. One site that has made itself known for successfully managing a brand’s online reputation is Reputation Changer. Reputation Changer knows how important online reputation is for any brand. It can really change the way people view and see you, and can mean the difference between being hired or not.

The competition is incredibly fierce. You can’t just have the knowledge and skills to succeed – you also need to successfully launch a social and word of mouth marketing campaign. And if the sites appearing in Google when people search you are all negative or aren’t even related to you, then that’s not going to help your personal brand.

How exactly can Reputation Changer help you with managing your personal brand’s online reputation?

Reputation Changer helps you protect your brand

Honestly, it takes only one complaint or negative feedback about you to ruin all the hard work that you’ve put into building up your personal brand. Sometimes, there are unreasonable people who seem out to ruin you, and the online world gives them a lot of opportunities to do just that. Sites like,,, and so on, rank high in the search engines, and if people make posts there about you, then it can pull your brand down considerably.

Since ignoring the issue won’t make it go away, and crying won’t change anything either, using Reputation Changer can be a wise choice to help you save the day.

What this site does is to create various online assets such as websites, articles, blogs and reviews that are all SEO optimized so they rank high in the search engines.

All of these show your personal brand in a positive light, and are very informative and helpful for those who are looking for reviews about your brand.

Reputation Changer also has direct relationships with websites that have high Alexa rankings, such as top Comscore websites, members of the press, and authoritative bloggers. Through these sites, Reputation Changer helps populate the search engines with positive information about you, and clear all the complaints and negative feedback.

Reputation Changer helps you monitor your brand

If you don’t know that someone has posted bad feedback about you, then how are you going to be able to do something about it? Ignorance is never a good excuse, especially when it comes to your personal brand.

Reputation Changer helps you by alerting you to new online threats regarding your personal brand reputation.

You are immediately informed about it so that you can take action – minimizing its impact and effect. Sometimes ignoring these types of issues is the worst thing you can do. To protect your personal brand, you need to take action as soon as you can.

Reputation Changer monitors hundreds of millions of sources for you, so that you never miss any mentions of your brand. The site even archives conversations, so you can see and read them again.

Take control of your online reputation

The importance of your personal brand’s online reputation cannot be stressed enough. It is definitely one of the things that can make the difference between success and failure. Since this is the case, make sure that you control and manage your online reputation—and if you can’t do it alone, you can always try Reputation Changer.


Maria Elena Duron, is managing editor of the Personal Branding Blog, CEO (chief engagement officer) of – a word of mouth marketing firm.   She helps create conversation, connection, credibility, community and commerce around your brand.   Maria Duron is co-founder  and moderator of #brandchat – a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.