• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • 5 Intangibles Brand You as a Premium

    Are you searching for your next job, or are you seriously preparing for the next part of your career path?

    There’s some very good news this year for finding a job.  “eEmployers expect to hire 13 percent more new college graduates from the Class of 2013 than they did from the Class of 2012”, according to NACE’s Job Outlook 2013 survey.

    Companies are not just hiring bodies anymore that seem to fit and might move the needle. They are taking their time to find the very best skilled people with the best personalities for their culture, that also bring intangibles that are needed in today’s corporate culture and business world.

    Imperative to your success in finding a job and attracting the companies you want to work for will be doing the research and preparing your resume and yourself for that process.

    • What are your core skills, unique qualities and key accomplishments that match the jobs you are applying to?
    • Have your resume professionally written.
    • Have a professional headshot.

    These 5 intangibles can brand  you to stand out and be perceived as a premium.


    Those that can adapt to personnel, policy and leadership change with a ‘can do’ attitude will be valuable assets to their work teams and workplace.

    Works Well With Others

    Working together with people of differing generations, cultures and demographics is more and more important as our workplace becomes more culturally diverse. Your ‘human relations’ skills including developing rapport, listening, delegating with respect will be what makes you an important asset to any team.

    Shows Initiative

    Own your job and step up daily, instead of just showing up, will make you stand out. This is what the awesome program “Undercover Boss is all about. The employees they feature have a strong sense of personal pride and work ethic, regardless of work conditions and their personal lives.


    Be willing to do more tasks, jobs and take on more responsibility than ever before. Expect it and get prepared for it.

    Ooze Positivity

    Nothing is more magnetic and powerful than someone who is a bright spot in everyone’s day  with a positive attitude of gratitude and willingness. Leave the personal, heavy stuff at home and come to work ready to greet colleagues and customers and make their day better.

    What are the intangibles that you have that can make you stand out?


    Deborah Shane was named a Top 100 Small Business Champion for 2012 and Top 100 Small Business Podcast 2013 by SmallBizTrends.com! She is the  Author of Career Transition-make the shift, a personal branding strategist, social media catalyst, writer and speaker. She hosts a weekly blog and a small business radio podcast with over 250k downloads. Deborah’s articles are featured on and regularly quoted in SmallBizTrends.com, Forbes.com, Entrepreneur.com, PersonalBrandingBlog.com and Monster. Engage with her @DeborahShane and visit her at DeborahShane.com.

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    2 comments on “5 Intangibles Brand You as a Premium
    1. avatar
      Jeff Saari says:

      I really like your outline on how to market yourself, all are important aspects. If it were only possible to have everyone shine at their own skills, we would all be working in a seamless world with everyone happy at their jobs :). I would like to say my “intangible” is the fact that I can make friends pretty easily, I’m easy to talk with and most importantly a good listener (probably to a bit of a fault). I love to hear all ideas on the table and then apply a calculated thought out response.

    2. avatar

      Good tips – one disagreement on “Have your resume professionally written.” Instead, “Write a professional, high-impact resume.” Instead of a professional resume writer, use a career coach who will give you a professional format to use and be a sounding board and advisor to help YOU develop and shape your content. If you aren’t able to talk organically about your past accomplishments – and you won’t be if you farm out the resume writing – you won’t get far in the job search.

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