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Personal Branding Interview: Kit Yarrow

Today, I spoke to Kit Yarrow, who is the co-author of Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail.  In this interview, Kit sizes up the typical Gen-Y’er, explains how this group is different than other generations, illustrates how they’ve influenced the workplace and buying, shares some highlights from her research, what motivates …

Interviews

I’ve had the privilege of interviewing some of the brightest minds in the business world. From executives to CEO’s, bestselling authors and respected professors, each interview will give you the knowledge you need to build a powerful personal brand. The purpose of these posts is to give you a broader perspective from recognized experts in …